We call customer service departments because we face problems, or we expect a resolution to our issues. We like to speak with the right person at the right time. We don’t want to stay on hold. It kills the most…
B2B social media is influencing purchasing today, just as it has for the last decade. However, designing a business-to-business campaign for social media can be intimidating, especially if you’re unfamiliar with this interactive marketing approach. Nearly all of us have…
The demand for call data and automated call scoring is growing every day. More and more businesses realize the value that phone call information holds. In fact, the best marketers are already taking advantage of it. As massive numbers of employees…
Content development is a huge endeavor that encompasses the activities associated with creating new communication. The type of content dictates the steps, but they usually involve brainstorming sessions, strategy, research, writing, editing, design, publish, A/B testing, and promote. Content satisfies…
Definition of Keyword Ranking The position a webpage appears in a search result is the keyword ranking. Various factors impact how Google, Bing, and Yahoo prioritize the information on webpages. Things like the content, relevance to the search query, and…
The best way to introduce Interactive Voice Response is with an example. It’s probably a familiar experience. “Hello. Thank you for calling. Please press 1 to schedule an appointment. Press 2 to speak with a customer service representative.” We are…
What is website analysis? Website analysis is a broad process that falls under Search Engine Optimization or SEO. The process is also a part of on-page optimization. Reviewing a website involves different analytic tools that all boil down to how…
What is content marketing strategy? The foundation of every content marketing strategy is, of course, content. So before we can answer what content marketing strategy is, let’s talk content. “Content” is the umbrella for the information and communication directed toward…
What is Keyword Research? Keyword research is a popular phrase and a dominating practice in Search Engine Optimization. Identifying the right keyword is a process used to find popular ‘words’ and ‘phrases’ (Keywords) people enter into search engines to find…
What would you do if you had an extra hour per day? Well, a few months back I would have dedicated it to the massive pile of delayed marketing tasks jamming my to-do list. I never had enough time. Meeting…
We had a grand argument in our marketing department this morning. The debate revolved around the simple question: how quickly should we call leads? One side (the side I was on) argued that every lead (White Paper downloads, webinar attendees, etc.)…
Many customers are very forgiving people. However, people rarely overlook lousy customer service. They understand that humans manage businesses and humans error occasionally. But there is one utterly unforgivable mistake when interacting with your prospects and clients – bad customer…
Ever stared at a mountain of data hoping for some conclusions to miraculously jump out? Most of us have been stumped by data overload. Often information is not the issue. Somehow, even with tools, businesses struggle to focus on the right…
While we all try to survive uncharted territory, a few tried-and-true business principles are more relevant than ever. Social distancing and closures of most non-essential businesses have made the telephone our primary source of person-to-person interaction. Thus, it’s not a…
Right now, with most employees working from home, phone calls are replacing face-to-face interactions. Since this form of communication is essential, call recording for business is also vital. If calls aren’t recorded, you have no idea what transpired. Without call…
As multiple headlines and newscasts urged Americans to stay home in March, businesses began reducing expenses and ditching plans. One common area for cuts is marketing during COVID-19. Even Facebook and Google, “which have roughly tripled in combined size over…
The short answer is: YES! Direct mail marketing works in our digital world. If you’re one of the direct mail marketing companies continuing to generate sales and leads from this source, you know this is true. But some people may…
Convirza makes it easy for you to manage all your phone calls. One tool available to all Convirza call tracking users is searchable call tagging. A big part of improving marketing and sales is to find trends. It’s about analyzing…
A Google business listing is mandatory for companies that depend on phone calls. Actually, it’s essential for any business that wants to appear in Google Search and Google Maps. 3.5 min read Google My Business Listings help people know all…
Of the amazing data Conversation Analytics® extracts from phone calls, Missed Opportunity might be the most useful. Conversation Analytics® services evaluates what happens ON the call, while standard call tracking only analyzes what happens BEFORE the call. Since 2014, we…
As millions of workers connect remotely, the telephone is replacing office chats and customer visits. That’s why you need to know how to set up voicemail. People place phone calls because they need help and want quick answers. So, of…
Some of our call analytics competitors claim they offer lead scoring for phone calls. The truth is they don’t have lead scoring. Some call tracking providers use other features to attempt lead scoring and mimic the advanced call analytic. And, until…
Ensuring marketing works is more important than ever. Especially with most people working virtually, phone call tracking is the easiest and best way to attribute money spent on marketing to the new business it produces. 5 mins read With the…
One way to create positive customer experiences is to build a great call flow system. 3 min read An important component of your customer service strategy must include the client’s calling experience, especially that first phone call. This is your…
The most beautiful numbers translate into more money. And they are even more tantalizing when they involve recurring revenue. In a Marketing Sherpa case study, we see how one company uses call tracking and call recording to grow profits significantly….
