While we all try to survive uncharted territory, a few tried-and-true business principles are more relevant than ever. Social distancing and closures of most non-essential businesses have made the telephone our primary source of person-to-person interaction. Thus, it’s not a…

As multiple headlines and newscasts urged Americans to stay home in March, businesses began reducing expenses and ditching plans. One common area for cuts is marketing during COVID-19. Even Facebook and Google, “which have roughly tripled in combined size over…

The short answer is: YES! Direct mail marketing works in our digital world. If you’re one of the direct mail marketing companies continuing to generate sales and leads from this source, you know this is true. But some people may…

A Google business listing is mandatory for companies that depend on phone calls. Actually, it’s essential for any business that wants to appear in Google Search and Google Maps.  3.5 min read Google My Business Listings help people know all…

With customers demanding more than ever before, each detail is important. That’s why you need to know how to set up voicemail.  9 mins read People place phone calls because they need help and want quick answers. So, of course,…

  5 mins read With the endless array of advanced tools and techniques to get new customers, one of the best ways is still the phone call.  Much of what local marketing agencies drive is phone call leads. Once the…

One way to create positive customer experiences is to build a great call flow system. 3 min read An important component of your customer service strategy must include the client’s calling experience, especially that first phone call. This is your…

Call handling is in crisis. The vast majority of inbound calls are not handled correctly with the best practices. It’s no surprise that businesses and marketers continue looking for new venues to capture attention. To better help the industry, Convirza…

Last weekend I was streaming some ‘How-to’ videos on YouTube. And while doing this, a floating statistics caught my eye-  One Billion Hours of YouTube content is consumed EVERY SINGLE DAY.  1 Billion hours. Around a billion people are streaming…

I was on the phone recently with the CEO of a large agency. Our discussion centered on business intelligence.  After he saw a short video about Conversation Analytics®, he had a question: Where does Conversation Analytics® fit with everything else…

Our hyper-speed world keeps us on our toes. What worked last year, and maybe even last quarter, may not produce results now. If you are asking yourself How to Ask for Reviews, this article is for you. 6 mins read…

How easy is it to tap into the amazing benefits of A/B testing in marketing? 5 min read How do you know if your marketing campaigns are working? Or, how many times have you tried to boost your conversion rate,…

  5 min read Before we jump into the top must-have website engagement ideas, let’s clarify a few things.  An effective website is all about page views, right?  Wrong. Of course, having a huge number of visitors to your site…

5 Reasons to Invest in Call Tracking 4 min read The phone rings. You had an excellent conversation with your lead. A sale is made. And now the lead is a paying customer. As a business owner or a marketer,…

  5 mins read Excellent customer service is the heart of any business. It is a major differentiator in a competing market where customers have a number of product or service options. Great customer service creates a return business. Satisfied…

How to Conduct an SEO Audit in 6 Simple Steps 5 mins read Websites are like cars. They need regular maintenance to run smoothly. You have to update your CMS settings, security measures, and plugins. And, the same goes for…

  4 mins read What did you wish to be when you grew up? A doctor? An engineer? Or A lawyer? If you ask the kids this question today, you wouldn’t listen to any of those answers. 75% of children…

Your Easy Journey to Great Google Ads 8 mins read Great Google Ads are both an art and a science. Any marketer can you tell you that writing excellent ad copy with an emotional appeal requires research and a little…

  4 mins read A visitor visits your website, takes action, a contact form is submitted, and you acquired a lead. Lead generation is extremely crucial to the life and growth of any business. To develop, you require new consumers….

  4 mins read Google Maps marketing? Are you kidding me? No, I am not! If you think that Google Maps is only for people looking for directions, you are completely wrong. It is crucial for your business marketing as…

How to Get Free Quality Backlinks: 9 Simple Strategies 7 mins read Are you one of those marketers who thinks building high-quality backlinks is a difficult task? Well, you’re not alone. Getting higher rankings on Google is not an easy…

  6 mins read Times have changed! Over the past few years, the ways in which content has been shared have totally changed. There was a time when telecall was one of the trending ways, then came SMS, and then…

  8 min read If Facebook were a country, its population would be more than the populations of the USA and China combined. 2+ Billion! Whoever your target audience is, chances are they’re an active Facebook user. So, do you…

  (This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.) 7 mins read What has become the primary source of…

Top Reasons You Need Call Recording for Business 5 min read Since calls are so important, call recording for business is crucial. If calls aren’t recorded, you have no idea what transpired. Without call recording for business, you have no…