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Daily, Weekly, and Monthly Social Media Marketing Checklist for 2021 Read Article The Amazing Advantages of Repurposing Content Read Article Call Recording for Business & 24 Super Helpful Uses Read Article PPC Campaign Errors That Waste Your Money Read Article The Halloween Effect: More Than Stock Market Anomalies Read Article How to Ask for Reviews in 2020 Read Article Call Routing Service Can Make Great Impressions Read Article Improve B2B Social Media in 2020 Read Article Geographic Call Routing Connects Customers and Businesses Read Article 6 Ways High-Performance Teams Use Automated Call Scoring Read Article Content Development: How to Create Awesome Material Read Article 10 Tips to Achieve High Keyword Ranking Read Article
aily, Weekly, and Monthly Social Media Marketing Checklist for 2021

Daily, Weekly, and Monthly Social Media Marketing Checklist for 2021

01/21/2021Stacy Wells

Social media marketing is hard work. Between projects, content, reports, and managing other tasks, trying to handle social media can pile on the stress. Whether it’s Facebook, TikTok, LinkedIn, or YouTube, each platform has its own formats. Social media platforms…

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recycle or repurposing content

The Amazing Advantages of Repurposing Content

12/08/2020Stacy Wells

If you ask a content marketer to choose a superpower, they would most likely ask for the ability to never, ever run out of ideas. Let’s be honest; coming up with unique topics for blogs and articles is more challenging…

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call recording for businesses

Call Recording for Business & 24 Super Helpful Uses

11/30/2020Stacy Wells

Right now, with most employees working from home, phone calls are replacing face-to-face interactions. Since this form of communication is essential, call recording for business is also vital. If calls aren’t recorded, you have no idea what transpired. Without call…

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PPC mistakes

PPC Campaign Errors That Waste Your Money

11/18/2020Convirza Blog Team

A PPC campaign has loads of benefits. The entry costs are low. Results are easy to monitor. The return on investment can rival most any other advertising source. Plus, companies get a competitive advantage because their ads top the list…

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Halloween effect and call tracking

The Halloween Effect: More Than Stock Market Anomalies

10/30/2020Stacy Wells

While the stock market seems to be falling every day this month, many investors hope the Halloween Effect isn’t just a trick this year. For decades, many financial analysts have found that stocks perform better between November and May than…

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how to ask for reviews from customers

How to Ask for Reviews in 2020

10/23/2020Stacy Wells

Our hyper-speed world keeps us on our toes. What worked last year, and maybe even last quarter, may not produce results now. If you are asking yourself How to Ask for Reviews, this article is for you. Would you go…

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Call Routing Service

Call Routing Service Can Make Great Impressions

10/20/2020Convirza Blog Team

We call customer service departments because we face problems, or we expect a resolution to our issues. We like to speak with the right person at the right time. We don’t want to stay on hold. It kills the most…

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B2b Social media icons

Improve B2B Social Media in 2020

09/29/2020Stacy Wells

B2B social media is influencing purchasing today, just as it has for the last decade. However, designing a business-to-business campaign for social media can be intimidating, especially if you’re unfamiliar with this interactive marketing approach. Nearly all of us have…

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Map of world painted in palms of hands demonstrating geographic call routing

Geographic Call Routing Connects Customers and Businesses

09/17/2020Stacy Wells

Geographic Call Routing or Geo Routing makes it possible to direct incoming phone calls to specific sites based on the location of the caller. This is ideal for businesses with multiple locations that are interested in using one form of advertising….

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how automated call scoring works

6 Ways High-Performance Teams Use Automated Call Scoring

09/17/2020Stacy Wells

The demand for call data and automated call scoring is growing every day. More and more businesses realize the value that phone call information holds. In fact, the best marketers are already taking advantage of it. As massive numbers of employees…

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Content Development

Content Development: How to Create Awesome Material

09/02/2020Convirza Blog Team

Content development is a huge endeavor that encompasses the activities associated with creating new communication. The type of content dictates the steps, but they usually involve brainstorming sessions, strategy, research, writing, editing, design, publish, A/B testing, and promote. Content satisfies…

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Keyword Ranking

10 Tips to Achieve High Keyword Ranking

08/10/2020Convirza Blog Team

Definition of Keyword Ranking The position a webpage appears in a search result is the keyword ranking. Various factors impact how Google, Bing, and Yahoo prioritize the information on webpages. Things like the content, relevance to the search query, and…

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Interactive Voice Response components

What Is Interactive Voice Response (IVR)?

08/06/2020Jason Wells

The best way to introduce Interactive Voice Response is with an example. It’s probably a familiar experience. “Hello. Thank you for calling. Please press 1 to schedule an appointment. Press 2 to speak with a customer service representative.” We are…

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Guide-to-Website-Analysis

The Novice’s Guide to Website Analysis

08/05/2020Convirza Blog Team

What is website analysis? Website analysis is a broad process that falls under Search Engine Optimization or SEO. The process is also a part of on-page optimization. Reviewing a website involves different analytic tools that all boil down to how…

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Content-Marketing-strategy

A Brief Guide to Content Marketing Strategy

07/30/2020Convirza Blog Team

What is content marketing strategy? The foundation of every content marketing strategy is, of course, content. So before we can answer what content marketing strategy is, let’s talk content. “Content” is the umbrella for the information and communication directed toward…

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Keyword Research

A Straightforward Guide to Keyword Research

07/28/2020Convirza Blog Team

What is Keyword Research? Keyword research is a popular phrase and a dominating practice in Search Engine Optimization. Identifying the right keyword is a process used to find popular ‘words’ and ‘phrases’ (Keywords) people enter into search engines to find…

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Why are Content calendars important

How to Create Your Own Content Calendar

07/14/2020Convirza Blog Team

What would you do if you had an extra hour per day? Well, a few months back I would have dedicated it to the massive pile of delayed marketing tasks jamming my to-do list. I never had enough time. Meeting…

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call leads quickly - start the timer

Call Leads Quickly — Some Stats and An Argument

06/17/2020Jeremiah Wilson

We had a grand argument in our marketing department this morning. The debate revolved around the simple question: how quickly should we call leads? One side (the side I was on) argued that every lead (White Paper downloads, webinar attendees, etc.)…

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bad customer service

10 Chilling Stats About Bad Customer Service

06/16/2020Convirza Blog Team

Many customers are very forgiving people. However, people rarely overlook lousy customer service. They understand that humans manage businesses and humans error occasionally. But there is one utterly unforgivable mistake when interacting with your prospects and clients – bad customer…

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Call Tracking Metrics That Impact Your Business

Call Tracking Metrics That Impact Your Business

06/03/2020Stacy Wells

Ever stared at a mountain of data hoping for some conclusions to miraculously jump out?  Most of us have been stumped by data overload. Often information is not the issue. Somehow, even with tools, businesses struggle to focus on the right…

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ad spend case study

Case Study: Coronavirus (COVID-19) Ad Spend & Its Impact

05/20/2020Stacy Wells

While we all try to survive uncharted territory, a few tried-and-true business principles are more relevant than ever. Social distancing and closures of most non-essential businesses have made the telephone our primary source of person-to-person interaction. Thus, it’s not a…

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woman on phone how to record a phone call

The Best Advice on How to Record a Phone Call

05/05/2020Stacy Wells

When it comes to knowing how to record a phone call, many people have questions. They range from: How do I document phone calls?  to… Can I record my employees while they are on the phone? Here are the five…

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strategy for marketing during Covid-19

Marketing During COVID-19: A Pricey Lesson

04/27/2020Stacy Wells

As multiple headlines and newscasts urged Americans to stay home in March, businesses began reducing expenses and ditching plans. One common area for cuts is marketing during COVID-19. Even Facebook and Google, “which have roughly tripled in combined size over…

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Direct Mail Marketing

Does Direct Mail Marketing Work in 2020?

03/09/2020Stacy Wells

The short answer is: YES! Direct mail marketing works in our digital world. If you’re one of the direct mail marketing companies continuing to generate sales and leads from this source, you know this is true. But some people may…

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whisper messages for call centers

Call Whisper: A Win-Win for Everyone

03/06/2020Stacy Wells

Many companies spend thousands of dollars on marketing each month. Often all their investments and efforts culminate in an inbound phone call. No wonder employees and phone agents need to bring their A-game every time they answer the phone. What…

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