What is content marketing strategy? The foundation of every content marketing strategy is, of course, content. So before we can answer what content marketing strategy is, let’s talk content. “Content” is the umbrella for the information and communication directed toward…
What is Keyword Research? Keyword research is a popular phrase and a dominating practice in Search Engine Optimization. Identifying the right keyword is a process used to find popular ‘words’ and ‘phrases’ (Keywords) people enter into search engines to find…
Many customers are very forgiving people. However, people rarely overlook bad customer service. They understand that humans manage businesses, which makes the occasional error inevitable. However, there is one utterly unforgivable mistake when interacting with your prospects and clients –…
Call Tracking Metrics That Impact Your Business 10 min read Ever stared at a mountain of data hoping for some conclusions to miraculously jump out? Most of us have been stumped by data overload. Often information is not the issue. Somehow,…
While we all try to survive uncharted territory, a few tried-and-true business principles are more relevant than ever. Social distancing and closures of most non-essential businesses have made the telephone our primary source of person-to-person interaction. Thus, it’s not a…
Top Reasons You Need Call Recording for Business 5 min read Since calls are so important, call recording for business is crucial. If calls aren’t recorded, you have no idea what transpired. Without call recording for business, you have no…
As multiple headlines and newscasts urged Americans to stay home in March, businesses began reducing expenses and ditching plans. One common area for cuts is marketing during COVID-19. Even Facebook and Google, “which have roughly tripled in combined size over…
The short answer is: YES! Direct mail marketing works in our digital world. If you’re one of the direct mail marketing companies continuing to generate sales and leads from this source, you know this is true. But some people may…
A Google business listing is mandatory for companies that depend on phone calls. Actually, it’s essential for any business that wants to appear in Google Search and Google Maps. 3.5 min read Google My Business Listings help people know all…
With customers demanding more than ever before, each detail is important. That’s why you need to know how to set up voicemail. 9 mins read People place phone calls because they need help and want quick answers. So, of course,…
Some of our call analytics competitors claim they offer lead scoring for phone calls. The truth is they don’t have lead scoring. Some call tracking providers use other features to attempt lead scoring and mimic the advanced call analytic. And, until…
Ensuring marketing works is more important than ever. Especially with most people working virtually, phone call tracking is the easiest and best way to attribute money spent on marketing to the new business it produces. 5 mins read With the…
One way to create positive customer experiences is to build a great call flow system. 3 min read An important component of your customer service strategy must include the client’s calling experience, especially that first phone call. This is your…
The most beautiful numbers translate into more money. And they are even more tantalizing when they involve recurring revenue. In a Marketing Sherpa case study, we see how one company uses call tracking and call recording to grow profits significantly….
Call handling is in crisis. The vast majority of inbound calls are not handled correctly with the best practices. It’s no surprise that businesses and marketers continue looking for new venues to capture attention. To better help the industry, Convirza…
Last weekend I was streaming some ‘How-to’ videos on YouTube. And while doing this, a floating statistics caught my eye- One Billion Hours of YouTube content is consumed EVERY SINGLE DAY. 1 Billion hours. Around a billion people are streaming…
I was on the phone recently with the CEO of a large agency. Our discussion centered on business intelligence. After he saw a short video about Conversation Analytics®, he had a question: Where does Conversation Analytics® fit with everything else…
Our hyper-speed world keeps us on our toes. What worked last year, and maybe even last quarter, may not produce results now. If you are asking yourself How to Ask for Reviews, this article is for you. 6 mins read…
How easy is it to tap into the amazing benefits of A/B testing in marketing? 5 min read How do you know if your marketing campaigns are working? Or, how many times have you tried to boost your conversion rate,…
5 min read Before we jump into the top must-have website engagement ideas, let’s clarify a few things. An effective website is all about page views, right? Wrong. Of course, having a huge number of visitors to your site…
5 Reasons to Invest in Call Tracking 4 min read The phone rings. You have an excellent conversation with the person on the other line. A sale is made. And now the lead is a paying customer. As a business…
5 mins read Excellent customer service is the heart of any business. It is a major differentiator in a competing market where customers have a number of product or service options. Great customer service creates a return business. Satisfied…
How to Conduct an SEO Audit in 6 Simple Steps 5 mins read Websites are like cars. They need regular maintenance to run smoothly. You have to update your CMS settings, security measures, and plugins. And, the same goes for…
4 mins read What did you wish to be when you grew up? A doctor? An engineer? Or A lawyer? If you ask the kids this question today, you wouldn’t listen to any of those answers. 75% of children…
Your Easy Journey to Great Google Ads 8 mins read Great Google Ads are both an art and a science. Any marketer can you tell you that writing excellent ad copy with an emotional appeal requires research and a little…
