Tracking phone calls is a surefire way to increase your return on investment when it comes to advertising. What is call tracking? Call tracking basics are all about creating data driven advertising. When you track phone calls, specially designed software records essential…
Incorporate these two local SEO tactics to improve SEO ranking in 30 days. Most SEO (Search Engine Optimization) techniques are time-consuming and more like an art than a science. SEO experts regularly adapt and adjust their approaches as search engines,…
It feels like a personal defeat when your competitors attract customers that should be yours. Obviously, you think your business is a better choice. So why do people go elsewhere? Several months ago, I met with the owner of an…
Recently, Phil Frost of Main Street ROI, joined Convirza to pinpoint widely used but old-fashioned approaches to SEO. Before delving into details, let’s start at the beginning. What is SEO? SEO stands for Search Engine Optimization and is the…
Some conversion techniques are downright unfair. And that’s a great thing for you. Every marketer I know wants higher converting leads, but some marketers overlook the low-hanging fruit right in front of their eyes. Increasing conversion rates for inbound calls…
It used to be that marketers just worried about driving digital clicks, phone calls, and foot traffic. Now in this age of transparency and accountability, we have to focus on every stage of the sales process when we want to…
