Anytime Google announces a change in their algorithm, marketers worldwide scramble to understand the change, optimizing content and adapting future SEO strategies accordingly. But when the technology giant changes Google Analytics (GA), it can have an even more immediate impact…
If you know anything about Convirza, it probably comes as no surprise that we are passionate about the power of phone calls. For good reason, too. Did you know that phone calls are 10-15x more likely to convert than other…
People like to have decisions approved, praised, and verified by other people before they make similar decisions. This is particularly true today when many people only have words and images on a screen to guide them. For example, Turntonetworks has…
You’re so vain; I bet you think this blog is about you. Carly Simon’s hit song may make you think that being vain is a bad thing. But, we say it’s good to be vain when it comes to business,…
Social media marketing is hard work. Between projects, content, reports, and managing other tasks, trying to handle social media can pile on the stress. Whether it’s Facebook, TikTok, LinkedIn, or YouTube, each platform has its own formats. Social media platforms…
If you ask a content marketer to choose a superpower, they would most likely ask for the ability to never, ever run out of ideas. Let’s be honest; coming up with unique topics for blogs and articles is more challenging…
Right now, with most employees working from home, phone calls are replacing face-to-face interactions. Since this form of communication is essential, call recording for business is also vital. If calls aren’t recorded, you have no idea what transpired. Without call…
A PPC campaign has loads of benefits. The entry costs are low. Results are easy to monitor. The return on investment can rival most any other advertising source. Plus, companies get a competitive advantage because their ads top the list…
While the stock market seems to be falling every day this month, many investors hope the Halloween Effect isn’t just a trick this year. For decades, many financial analysts have found that stocks perform better between November and May than…
Our hyper-speed world keeps us on our toes. What worked last year, and maybe even last quarter, may not produce results now. If you are asking yourself How to Ask for Reviews, this article is for you. Would you go…
We call customer service departments because we face problems, or we expect a resolution to our issues. We like to speak with the right person at the right time. We don’t want to stay on hold. It kills the most…
B2B social media is influencing purchasing today, just as it has for the last decade. However, designing a business-to-business campaign for social media can be intimidating, especially if you’re unfamiliar with this interactive marketing approach. Nearly all of us have…
Geographic Call Routing or Geo Routing makes it possible to direct incoming phone calls to specific sites based on the location of the caller. This is ideal for businesses with multiple locations that are interested in using one form of advertising….
The demand for call data and automated call scoring is growing every day. More and more businesses realize the value that phone call information holds. In fact, the best marketers are already taking advantage of it. As massive numbers of employees…
Content development is a huge endeavor that encompasses the activities associated with creating new communication. The type of content dictates the steps, but they usually involve brainstorming sessions, strategy, research, writing, editing, design, publish, A/B testing, and promote. Content satisfies…
Definition of Keyword Ranking The position a webpage appears in a search result is the keyword ranking. Various factors impact how Google, Bing, and Yahoo prioritize the information on webpages. Things like the content, relevance to the search query, and…
The best way to introduce Interactive Voice Response is with an example. It’s probably a familiar experience. “Hello. Thank you for calling. Please press 1 to schedule an appointment. Press 2 to speak with a customer service representative.” We are…
What is website analysis? Website analysis is a broad process that falls under Search Engine Optimization or SEO. The process is also a part of on-page optimization. Reviewing a website involves different analytic tools that all boil down to how…
What is content marketing strategy? The foundation of every content marketing strategy is, of course, content. So before we can answer what content marketing strategy is, let’s talk content. “Content” is the umbrella for the information and communication directed toward…
What is Keyword Research? Keyword research is a popular phrase and a dominating practice in Search Engine Optimization. Identifying the right keyword is a process used to find popular ‘words’ and ‘phrases’ (Keywords) people enter into search engines to find…
We had a grand argument in our marketing department this morning. The debate revolved around the simple question: how quickly should we call leads? One side (the side I was on) argued that every lead (White Paper downloads, webinar attendees, etc.)…
Many customers are very forgiving people. However, people rarely overlook lousy customer service. They understand that humans manage businesses and humans error occasionally. But there is one utterly unforgivable mistake when interacting with your prospects and clients – bad customer…
Ever stared at a mountain of data hoping for some conclusions to miraculously jump out? Most of us have been stumped by data overload. Often information is not the issue. Somehow, even with tools, businesses struggle to focus on the right…
While we all try to survive uncharted territory, a few tried-and-true business principles are more relevant than ever. Social distancing and closures of most non-essential businesses have made the telephone our primary source of person-to-person interaction. Thus, it’s not a…
When it comes to knowing how to record a phone call, many people have questions. They range from: How do I document phone calls? to… Can I record my employees while they are on the phone? Here are the five…
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