THE CHALLENGE
What Valpak faced
Valpak operates a national advertising network with deep relationships across every major vertical - dental, auto, home services, restaurant, retail. Its advertisers were demanding accountability for their direct mail spend. The question was no longer 'how many people saw my ad?' but 'how many calls did it drive, and how many converted?' Valpak needed a conversation intelligence layer - but building a proprietary analytics product from scratch was not an option.
THE SOLUTION
What changed
- 01White-label, don't buildRather than build, Valpak white-labeled Convirza across its network. The Convirza engine powered the intelligence layer; the Valpak brand powered the client relationship.
- 02Live in weeks, not quartersConvirza's agency-native architecture meant the deployment timeline was weeks, with zero product development cost.
- 03Agency-controlled experienceBranded UI, agency-controlled pricing, and client-facing reporting - all built for exactly this use case.
- 04Zero migration for clientsInstant connect to Convirza tracking numbers, or simple call forwarding from existing systems, meant advertisers onboarded with no disruption.
KEY TAKEAWAY
One infrastructure partnership, thousands of client relationships, and a margin spread that compounds with every new location - the most profitable product an agency can offer is one it didn't build.
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