Before you start
Before you begin, you need a Convirza account, a GA4 property with Measurement Protocol or GTM access, admin permissions in both platforms, a list of your active marketing sources, and compliant call recording disclosure language. All five items are required before you provision your first tracking number.
Steps
1
Create a Convirza tracking number pool
Log in to your Convirza dashboard and navigate to Settings > Numbers > Create Number Pool. Select your target area code and assign a descriptive label such as "Google Ads - Brand" or "Organic Search."
2
Install the Convirza tracking script on your website
Navigate to Settings > Integrations > Website Script in Convirza. Copy the dynamic number insertion (DNI) snippet provided.
3
Configure GA4 event parameters for call data
Inside Convirza, navigate to Settings > Integrations > Google Analytics. Enter your GA4 Measurement ID (format: G-XXXXXXXXXX) and your GA4 API Secret.
4
Activate Conversation Analytics™ scoring
Open Settings > Conversation Analytics™ and select your industry scoring template. Conversation Analytics™ applies over 300 behavioral signals to every call, including appointment set, price quoted, objection raised, and competitor mentioned.
5
Place a test call and verify the GA4 event fires
Dial one of your newly provisioned tracking numbers from a mobile phone. Open GA4 DebugView (Admin > DebugView) in a separate browser tab before you call.
6
Set call events as GA4 conversions and review by source
In GA4, navigate to Admin > Events and locate the phone_call event Convirza sent during your test. Toggle "Mark as conversion" to on.
EXPECTED OUTCOME
Within 48 hours of completing setup, GA4 shows phone call conversions by source, campaign, and medium alongside your existing digital conversion data. You have a single analytics view that accounts for every lead, not just the ones that clicked a form.