The short answer
Call recording captures the audio of business phone calls so the conversation can be reviewed later - for coaching, for quality, and for proof of what was agreed.
What businesses actually use it for
Recording on its own is storage. The value comes from what gets reviewed: which sales conversations converted and why, where agents lose people, which questions come up often enough to belong in the script, and what was actually promised when a customer disputes it.
Recording and tracking answer different questions
Call tracking tells you which campaign produced a call. Call recording tells you whether that call was any good. Marketing teams that only count calls end up optimising toward volume; pairing the two lets you optimise toward conversations worth having. See call recording software for how Convirza handles it.
The legal line
Consent rules vary by jurisdiction - some require one party, some require all parties. The practical answer for a business is an explicit disclosure policy rather than a bet on which rule applies to a given caller. Disclosure requirements are covered separately in our disclosure guidance.
