Does this replace Google Ads conversion tracking?

No, it adds calls to it. Your existing conversion actions keep running exactly as they are, and the imported GA4 call conversion reports next to them. Convirza handles call conversions; form fills stay wherever you track them today.

How long until we see data?

First enhanced-conversion data appears within 24 to 48 hours, and the full effect takes 7 to 14 days as matching settles.

Does this work if we advertise for many locations?

Yes. Each location runs on its own Convirza number, and Dynamic Number Insertion attributes calls per number, so every location's calls carry their own source, campaign and keyword into GA4 and on into Google Ads.

What does the Google Ads integration cost?

Nothing on top of your plan. Every integration is included on every plan, including Free. You start with $20 in credits and no credit card, and there is no per-seat fee.

GOOGLE ADS

Import call conversions into Google Ads.
Scored, not counted.

Your search campaigns are driving calls you can't see, so you optimize on clicks and hope the phone work follows. Convirza scores every call and sends it into Google Ads through GA4 with that score attached.

Start free Get a demo

$20 in credits. No credit card.

Uses your existing GA4 integration
Reporting in 24 to 48 hours
Matches calls without a GCLID

HOW IT WORKS

From the click to your conversion column.

yoursite.com
Call(480) 555-0101
The call lands on a Convirza number
Dynamic Number Insertion swaps in a tracking number and captures the source, medium, campaign and keyword behind the visit. On session-based DNI it captures the GCLID from that visitor's session as well.
Incoming callMesa, AZ
Google Ads"ac repair near me"
Conversation Analytics™ scores it
Every call is scored on what actually happened in it. A wrong number and a booked job stop looking like the same event.
GA4 · Call event
Sourcegoogle
Mediumcpc
Campaign NameAC repair, Mesa
Keywordac repair near me
The event reaches GA4
Convirza sends the call to GA4 with its custom dimensions: Call Type, Route Name, Campaign Name, Source, Medium, Referring Website, Keyword and Custom Source 1 to 5.
Google Ads · Conversions21+1 Qualified call
Google Ads imports the conversion
Google Ads pulls the GA4 conversion in, so calls sit in the same conversion column as the rest of your campaign results.
24 to 48 hours

Matching is not 100 percent, and the full effect takes 7 to 14 days after the import goes live.

Google Ads reads your call conversions from GA4, so the standard Convirza GA4 integration is the piece that carries them.

WHAT GOOGLE ADS RECEIVES

Not every call is a conversion.
Now Google Ads knows the difference.

A call count tells you the phone rang. It doesn't tell you whether the caller booked, priced a job or dialed the wrong department, which is the difference between a campaign worth more budget and one quietly burning it. Convirza scores the conversation first, so the row that reaches Google Ads already carries the campaign, the keyword and the verdict.

Marketing attribution - Last 30 days

Sample data

Calls664

Qualified394

Cost per qualified call$41

Calls with a source100%

Source	Campaign	Top keyword	Calls	Qualified	Cost / qualified
Google Ads	AC Repair - Search	ac repair near me	214	131	$38
Google LSA	Local Services	hvac company	162	104	$29
Meta	Spring Tune-up	Lookalike 2%	88	31	$71
Direct mail	Postcard - Zone 4	Mailer QR line	57	36	$44
Organic	Website (DNI)	furnace repair cost	143	92	$0

The Convirza attribution view. The scored outcome is what Google Ads imports as a conversion. Sample data.

Our clients used to ask if direct mail still worked. Now we show them exactly how much revenue every campaign generates. Churn dropped 27% because the proof is in the data.

Money Mailer

20%

Mishandled leads found

SETUP

Most of this happens in Google.

Step zero is already done

If your Convirza GA4 integration is live, the Convirza side is finished. Call events, with their scores and campaign dimensions, are already flowing into GA4. Everything below happens in Google’s own tools.

Turn on user-provided data collection in GA4

In GA4, go to Admin > Data collection and switch on user-provided data collection. This is what lets a hashed identifier travel with the call event.

Accept the customer data terms in Google Ads

In Google Ads, go to Goals > Conversions > Settings and accept the customer data terms.

Import your GA4 conversions into Google Ads

In Google Ads, go to Goals > Conversions > Import and import from your GA4 property. Call conversions then report alongside every other conversion action you already run.

See the GA4 integration

New to Google Ads call tracking? Read the full guide

WHAT YOU GET

Everything to turn calls into conversions

One platform. Usage-based pricing.

Campaign-level call attribution

Every tracked call carries the source, medium, campaign and keyword that produced it.

Conversation Analytics™ on every call

Calls are scored on what was said, not on how long they lasted.

Numbers that show only for paid clicks

Set a tracking number to appear only when the referring website is Google Paid.

Conversions without a GCLID

A hashed phone or email lets Google match calls whose session never carried a click ID.

Tag Manager deployment

Deploy Dynamic Number Insertion through your existing Google Tag Manager container.

A number per location

Give each location its own number and see its calls, campaigns and keywords separately.

For developers

The scored call, as an event.

The same source and score that reach Google Ads through GA4, over REST, webhooks and MCP.

Get a free API key Read the quickstart

Post-call webhook, with DNI logs and indicator scores switched on

{  "call_id": "call_8f2k1",  "location_id": "loc_77",  "tracking_number": "+14805550137",  "source": {    "channel": "google_ads",    "campaign": "AC Repair - Search",    "keyword": "ac repair near me",    "gclid": "Cj0KCQjw..."  },  "dni": { "session_id": "ses_31c", "landing_page": "/ac-repair" },  "indicator_scores": { "qualified": true }}

Need the technical details? See the full capability list

WHAT THIS UNLOCKS

A qualified conversion is one signal.Conversation Analytics™ scores every call for it.

This page sends one score into Google Ads. The scoring behind it runs on every call you take, across every source, and feeds coaching, routing and reporting beyond Google Ads. All are included from day one.

Conversation Analytics™See what happened on every call, not just where it came from.This page scores calls for one purpose, a cleaner conversion column. The same scoring runs on every call you take, across every source, and feeds coaching, routing and reporting beyond Google Ads.Explore Conversation Analytics™

Call TrackingAttribute every channel, not only paid search.Direct mail, organic, listings and print all get the same source, medium and keyword attribution that Google Ads sees here.Explore Call Tracking Revenue AttributionFollow a call past the conversion, into closed revenue.Match calls to closed deals in your CRM, so a qualified conversion in Google Ads can be traced to the dollars it produced.Explore Revenue Attribution

See all 40+ capabilities

FAQ

Still have questions?

With GA4 Enhanced Conversions for Leads turned on, Convirza sends a SHA-256 hashed identifier, a phone number or email, alongside the call event. Google matches that identifier back to the click that started the visit, so the conversion still reaches Google Ads even when no GCLID was captured on the call. Matching is not 100 percent, so treat it as recovering conversions you were losing, not as perfect coverage.

START TODAY

Stop bidding blind on calls. Start bidding on outcomes.

Start free with $20 in credits. No credit card required.