GA4 integration
Which campaigns drive your calls? Ask GA4.
Your calls land in GA4 as events, so the reports you already trust count calls, not just clicks.
What you get
Attribution GA4 lacks
Call attribution GA4 can't capture natively arrives as custom parameters.
- Call type
- Route name
- Campaign
- Source
- Medium
- Referring website
- Keyword
You choose the calls
You choose which calls count: all tracking numbers or chosen ones, all calls or unique callers only, and a minimum duration.
Conversions without GCLID
Call conversions reach Google Ads through your GA4 integration, even when the call has no GCLID, with Enhanced Conversions for Leads.
SETUP
How it works
01
Open the Google Analytics tile
In Convirza, open Integrations and click the gear icon on the Google Analytics tile.
02
Add your GA4 keys
Enter your Measurement ID (GA4 Admin, Data Streams) and API secret (Measurement Protocol API secrets).
03
Choose scope and filters
Pick all tracking numbers or individual ones, set your call filters and save.
04
Create a test event
Create a test event, such as a call to a tracking number, to confirm the connection.
See how Convirza call tracking works
FAQ