Connect ads and marketing campaigns to your phone calls and conversions.
Today, businesses and agencies use call tracking for marketing and business intelligence. It shouldn’t stop there. Convirza’s phone number tracker precisely measures consumer actions and behavior on calls.
Know when & how people respond to marketing
Perfect your messages & your advertising sources
Insights that save money & close more sales
Tracking calls optimizes marketing spend, verifies sales conversions, and follows customer service performance.
Organizations find marketing advantages when tracking calls. And Convirza applies the benefits to many other revenue-generating departments.
Call tracking is essential for any business that relies on phone calls and wants to increase call volume and revenue.
To track a phone call, first, you need a call tracking number. These phone numbers connect interactions between the caller and the person or company being called.
Then, when someone calls one of your tracking numbers, Convirza knows where the number is used. The call automatically links back to the specific marketing source.
Anytime a person dials a tracking number, the call runs through the software system. The software also records the conversation. Thus, sources that drive the most phone calls and best leads are deemed to be the most effective. Tracking numbers are used for digital and traditional advertising and can even link to individual website visitors with dynamic number insertion.
Route and Record
Call tracking metrics allow you to see plainly how well each marketing channel and individual ad generates new leads and business.
Some ads may be a waste. Others may surprise you.
It’s essential for businesses to know how individual marketing and sales efforts perform. With call tracking, you precisely attribute phone calls, leads and sales to specific marketing efforts.
A phone call is usually near the end of the consumer buying process. People want to speak with a human when they make buying decisions–especially big ticket items.
Call tracking can be integrated with most marketing and sales platforms that you’re likely already using. This kind of integration provides a complete view of each visitor, prospect, and customer.
Call data tracked by Convirza can be integrated into Google Analytics, DoubleClick, Salesforce, and other software solutions that you use. These capabilities ensure a seamless marketing process and improved sales productivity.
With Convirza’s call tracking metrics you can now continuously make data driven adjustments to your ad and sales messaging.
Discard ads and ad sources that produce a low return on investment (ROI) based on the same call tracking data.
Shift your budget dollars from those ineffective ad sources to those that prove to drive the highest ROI.
With the improved marketing efficiency, you’ll save money, which means you can reinvest in more marketing. You may even reallocate marketing dollars to other business needs. Call tracking literally pays for itself.
Call tracking is also key to driving more phone sales. According to BIA/Kelsey research on small to medium businesses, “66% of SMBs consider phone calls the most valuable form of incoming leads.”
Tracking and analyzing calls is key to your marketing and sales effectiveness.
As you leverage call metrics to optimize your advertising spend, you can buy more of the advertising that works best. This allows you to effectively acquire more targeted phone calls, i.e. more targeted leads. And therefore, everything else being equal, your sales will increase.
Convirza empowers thousands of companies with the technology they need to make better decisions that save money while growing revenue.
Examples of businesses that entrust Convirza include:
Many businesses still purchase advertising based on tradition or on gut instincts. This approach is random and wasteful.
Today, Convirza software delivers real data. Businesses use the data to make smart decisions that save
money and grow revenue. Insights are available within minutes and require no special equipment.
Call reporting and metrics provide actionable insights and feedback that’s impossible to undercover any other way.
Convirza is ideal for tracking calls from online and offline marketing.
Convirza provides a comprehensive solution that delivers essential call metrics.
Convirza offers the most advanced speech analysis based call analytics solution in the industry.
In 2002, Convirza began tracking calls help agencies, marketers, and business owners. It evolved into a sophisticated SaaS solution built on machine learning and automation. Convirza tracks calls delivering insights, call recording, post-call automation, and integrations.