Microsoft Ads integration
Which Microsoft Ads clicks turned into calls?
Your matched calls upload to Microsoft Ads (formerly Bing Ads) as offline conversions, so bidding sees the calls your ads drove.
What you get
A dedicated conversion goal
A "Convirza Offline Conversions" goal is created for you in Microsoft Ads when you connect.
You define conversions
You define what counts as a conversion, scoped to a group or tracking number.
- Call duration
- Outcome
- Caller status
- IVR results
Higher match rates
Capture MSCLKID on your site and more calls tie back to the click.
SETUP
How it works
01
Connect a client account
In Convirza, open Integrations and click Connect under Microsoft Advertising. Sign in with a user credential; manager accounts can't connect.
02
Approve the permissions
Convirza needs access to create its conversion goal, upload offline conversions and read your timezone and attribution settings.
03
Capture MSCLKID
Add MSCLKID capture to your site so calls match the ad click.
04
Create a UAI Action
Go to UAI Actions, set your conversion rules, enable Microsoft Ads under Destinations, then save and activate.
See how Convirza call tracking works
FAQ