10 Surefire Ways Realtors Can Drive Traffic to Listings

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Drive Traffic to Real Estate Listings with a multi-pronged approach that leverages the power of call tracking for real estate. With so many listings vying for attention, how do you make yours stand out? The answer lies in using call tracking to supercharge your listing traffic.

What is Call Tracking for Real Estate?

Call tracking goes beyond simply measuring phone calls. It empowers you to understand where your leads are coming from, what piques their interest, and how to optimize your marketing efforts for maximum impact.

1. Stunning Visuals

High-quality photos and virtual tours are a must. But have you considered adding a clickable call-to-action (CTA) overlay within the tour itself? This allows viewers to enquire directly while they’re engaged with the property. Use your call tracking to measure the effectiveness of these CTAs and optimize their placement.

2. Embrace Social Media

Share captivating snippets of your listings on Facebook, Instagram, and even TikTok. Include a trackable phone number in your bio and social media posts to gauge interest generated from these platforms. Drive traffic to real estate listings with social media marketing.

Check out these articles:
Published by Fit Small Business, “34 Examples of Effective & Creative Real Estate Ads.”
Attract customers with TikTok Ads: tiktok.com/business/en-US

3. Leverage Local SEO

Optimize your listings and website for local searches. Include relevant keywords and neighborhood details. Use call tracking to see which keywords generate the most calls, allowing you to refine your SEO strategy.

4. Paid Advertising

Consider targeted pay-per-click (PPC) ads on search engines and social media platforms. Integrate trackable phone numbers into these ads to measure their effectiveness in driving qualified leads.

5. Blogs

Establish yourself as a local real estate expert with a captivating blog. Offer valuable content like neighborhood guides, market trends, and homebuyer tips. Include trackable CTAs within your blog posts to encourage phone inquiries.

6. Testimonials

Showcase glowing client testimonials on your website and social media. Include a trackable phone number alongside these testimonials, allowing potential clients to connect directly with the power of social proof.

7. Email Marketing

Build an email list of potential buyers interested in your area or property type. Craft targeted email campaigns featuring trackable links and phone numbers, allowing you to measure campaign success and refine your approach.

8. Get Listed on Aggregator Sites

Listing your properties on popular real estate aggregator sites like Zillow or Trulia can increase your reach. Ensure your listings include clear calls to action with trackable phone numbers.

The BDX focuses on marketing for homebuilders and delivering the visual content that new home shoppers crave. It also meets them online, where they’re most active, providing a tailored experience that caters to their preferences.

9. Partner Up

Collaborate with local businesses that cater to homeowners or new residents. Offer co-branded marketing initiatives with trackable phone numbers to tap into their customer base.

10. Track, Analyze, and Adapt

Analyze your call tracking data regularly to see which strategies yield the highest call volume. Based on these insights, refine your approach to ensure your listings attract the most qualified leads and drive traffic to real estate listings.

By implementing these 10 surefire ways to drive traffic to real estate listings, you’ll be able to master call tracking for real estate and gain a decisive edge in the competitive market. By driving the right traffic, potential buyers will be eager to make your listings their next home.

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