Call tracking is a business practice that leverages technology to measure consumers’ behavior before and during phone calls. This provides data that can drive smart decisions for marketing and sales.
Convirza’s call tracking software precisely measures consumers’ behavior. This is accomplished by identifying which marketing and sales efforts generate the best quality and highest volume of phone calls. Call tracking also uncovers which advertising efforts do not produce results.
Call tracking helps your business get more phone calls by identifying the most effective marketing and sales efforts. It also helps drive more sales. Call tracking is essential for any business that relies on phone calls and wants to increase call volume and revenue.