Call tracking is a business practice that leverages technology to measure consumer behavior before and during phone calls. This provides data that can drive smart decisions for marketing and sales.
Convirza’s call tracking software identifies which touch points generate the best quality and highest volume of phone calls. It also uncovers which advertising efforts do not produce results.
Convirza precisely measures consumers’ behavior. You know when and how people respond to marketing, so can tailor your messages and your advertising sources. In the end, tracing calls drives more sales.
Call tracking is essential for any business that relies on phone calls and wants to increase call volume and revenue.
Call tracking software incorporates unique tracking phone numbers. These phone numbers are assigned to individual customer engagement points. Then when a potential customer calls from one of the engagement points, the inbound call is automatically associated with that specific marketing source. Anytime a person dials a tracking number, the call runs through the software system. The software also records the conversation. Thus, sources that drive the most phone calls and best leads are deemed to be the most effective. Tracking numbers are used for digital and traditional advertising and can even link to individual website visitors with dynamic number insertion.
Route and Record
Many businesses still purchase advertising based on tradition or on gut instincts. This approach is random and wasteful.
Today, Convirza software delivers real data. Businesses use the data to make smart decisions that save
money and grow revenue. Insights are available within minutes and require no special equipment.
Call reporting and metrics provide actionable insights and feedback that’s impossible to undercover any other way.
Convirza empowers thousands of companies with the technology they need to make better decisions that save money while growing revenue. Examples of businesses that entrust Convirza include:
Convirza offers a complete solution that encompasses every call tracking approach available.
Convirza is ideal for tracing every call from online and offline marketing.
Convirza provides a comprehensive solution that delivers essential call metrics.
Convirza offers the most advanced speech analysis based call analytics solution in the industry.
The roots of Convirza’s call tracking software took hold over 16 years ago. It’s evolved quickly into the sophisticated SaaS solution it is today. Since call tracking is core to the business, Convirza has taken the next evolutionary step to go beyond just delivering pre-call insights. Convirza delivers in-call insights and post-call actions and integrations. Go beyond simply tracking calls:
See what Convirza can do for you!