Convirza’s Google Analytics integration makes it easy to post phone calls as conversions in Google Analytics and Google Adwords.  Combining Call Tracking data with valuable PPC insights and campaign data empowers your decision making. Knowing which campaigns, keywords, and ads are driving phone calls will help you optimize your marketing efforts.  Having all the data in one platform, allows you to quickly make decisions and generate reports.

Use Google AdWords call tracking and Google Analytics reporting to capture your lead information from phone calls referred by PPC campaigns. It’s easy to track online conversions associated with specific keywords and campaigns, but when someone decides to call you instead of completing an online form, you may be losing valuable lead intelligence. Convirza makes it possible to track those calls as conversions in Google AdWords.

This integration allows you to map Convirza for data associated with DoubleClick ad conversions to custom Floodlight variables in your DoubleClick Search account.

Use Convirza’s full API and powerful webhooks to integrate with any platform, CRM, Saas platform, and more.