Call tracking is a business practice that leverages technology to measure consumer behavior before and during phone calls. This provides data that can drive smart decisions for marketing and sales.
Convirza’s call tracking software identifies which touchpoints generate the best quality and highest volume of phone calls. Call tracking also uncovers which advertising efforts do not produce results.
Convirza precisely measures consumers’ behavior. You know when and how people respond to marketing, so can tailor your messages and your advertising sources. In the end, call tracking data drives more sales.
Call tracking is essential for any business that relies on phone calls and wants to increase call volume and revenue.
Call tracking software incorporates unique tracking phone numbers. These tracking numbers are assigned to individual customer engagement points. Then when a potential customer calls from one of the engagement points, the inbound call is automatically associated with that specific marketing source. Anytime a person dials a tracking number, the call runs through the software system. The software is also able to record the conversation. Thus sources that drive the most phone calls and best leads are deemed to be the most effective. Tracking numbers are used for digital and traditional advertising and can even link to individual website visitors.
Route and Record
Convirza empowers thousands of companies with the technology they need to make better decisions that save money while growing revenue. Examples of businesses that entrust Convirza include:
Convirza offers a complete solution that encompasses every call tracking approach available.
Convirza is ideal for tracking all online and offline marketing intended to drive phone calls.
Convirza provides a comprehensive solution that delivers essential call metrics.
Beyond call tracking software, Convirza offers the most advanced speech analysis based call analytics solution in the industry.
The roots of Convirza’s call tracking software took hold over 16 years ago. It’s evolved quickly into the sophisticated SaaS solution it is today. Since call tracking is core to the business, Convirza has taken the next evolutionary step to go beyond just delivering pre-call insights. Convirza delivers in-call insights and post-call actions and integrations. Go beyond simply tracking calls: