What are Keywords? An Introduction SEO Success
What is the first thing that comes to your mind when you hear the term Content SEO? Probably, you think of the term ‘keywords.’ The first and most essential step in producing excellent SEO content is choosing the best target keyword and keyword phrases. SEO is often done for page-one ranking. The goal is to use the best keyword in articles that benefit your readers and easily help you achieve good SEO rankings.
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Now, before we go ahead, let’s make sure we understand the meaning of keywords.
What is a keyword?
Keywords are crucial in deciding where your website ranks in Google’s index. Basically, keywords are what a person initially types in the search engine’s search box to find what he is looking for online. For example, the safest snow tires or the address for a nearby grocery store.
The following statistic will help you understand the influence of a keyword,
Businesses that have a strong keyword in the business name, rank 1.5 spots higher than if there is no keyword in the name.
(Source: Local SEO Guide, 2016)
Keyphrases can replace keywords
When we use the term ‘keyword’, it suggests a single word. To be honest, it is a group of words or the ‘long-tail-keywords’ that smart bloggers must focus on. This is true because search engines are increasingly shifting their focus on the content of the website and not just the words used. Also, more and more people are using the smartphones and voice recognition to search. This helps visitors get the exact information they are looking for and hence, relevance has a gravity that foresighted bloggers must not ignore. But, for the time being, let’s continue using the term keywords.
Here’s another statistic to prove the significance of higher use of long-tail-keywords in blogs,
50% of search queries are four words or longer.
Higher SERP rankings are not the only SEO success a keyword can help you achieve. Here’s a list of additional benefits:
- Compelling formating
With keywords placed in the headlines (H1, H2 or H3) or the meta title, it is easier to captivate the reader’s attention within fractions of a second. A powerful, attractive keyword will subtly push the reader to click on your link. You increase the organic traffic to your website.
- Enriching the article
A bunch of alluring and imposing keywords will improve your digital content, make it sound technically better, and build up an impressive writing style.
- Being a better writer and editor
If you are a dedicated writer, you will dig up keywords and analyze their relevance before you actually put your pen to paper. A study of keywords definitely will help you get a better insight into your readers’ and potential audience’s minds.
- Understanding the product
Brainstorming the possible keywords helps get a better understanding of the product or service. Product knowledge is a prerequisite before writing. Plus, it gets your mind ready to dig into the topic.
Keywords and long-tail-keywords have a significant influence on SEO success. They are vital to every content SEO strategy and are like oxygen for bloggers. And according to Google data, 55% of teenagers and 40% of adults use voice search daily. Marketers need to focus more and more on relevant, specific keywords.
In our next blog, we will give you the Top 5 Keyword Research Tips for Quick SEO Success and a great bonus section with 13 Free Tools for Keyword Research. Also, make sure you know the Top 3 SEO Metrics to Track in 2018.