4 mins read
What did you wish to be when you grew up?
A doctor? An engineer? Or A lawyer?
If you ask the kids this question today, you wouldn’t listen to any of those answers.
75% of children said that they want to grow up to be a vlogger – or in other words, an influencer. (Source)
Influencers are everywhere on social media. Influencer marketing is becoming a full-time job for many internet stars.
It is estimated that the industry will reach $10 billion by 2020. (Source)
Influencer marketing is one of the hottest and powerful marketing strategies today. It is one of the best techniques to quickly promote your brand online and boost awareness among your target audience.
94 percent of marketers found influencer marketing to be effective. (Source)
What exactly is influencer marketing and why is influencer marketing important?
According to Moz,
“Influencer marketing is the name we give to the process of developing relationships with influential people. Such process, can lead to their assisting you in creating visibility for your product or service. This type of marketing depends on your having something great to offer your potential customers and the audience of the influencer, and it also depends on your building a great relationship with the influencer as well.”
In simple words, influencer marketing is getting someone super famous to talk about your brand and promote your products on (social) media. Influencers can be established leaders in the niche your target market sits.
Why do you feel people follow influencers on social media? Because they are motivated by them and trust them. People admire their content and recommendations.
51% of marketers believe they acquire better customers through influencer marketing. (Source)
Also, customers no longer support brands that blow their own horns. Rather, they want to know what others have to say about your brand. Therefore, any suggestion or insight coming from influencers is highly trusted by their followers.
Driving a thousand visitors every day to a website is a great goal to achieve, but if these visitors are not highly targeted, they will possibly not be interested in your products or brand.
Such visitors immediately leave your website when they realize that the website does not include the information they are looking for. This can cause low conversion rates and high bounce rates, which negatively affect the website’s search engine rankings.
However, when you work with an influencer whose niche matches with your products, you communicate your message to a relevant audience. You don’t need to spend additional funds on testing and finding your audience, the influencer has already built this audience on social media.
For example, Danielle Bernstein’s fashion blog, We Wore What joined Fiji Water to generate Bodyworewhat, an influencer marketing campaign offering eight-minute workout videos with Bernstein and personal trainer Eric Johnson.
This campaign was meant to show Fiji’s commitment to hydrating those who want to look and feel as fit as Bernstein while helping her fans get there with all the right motivators.
Producing fresh and appealing content continuously is not a simple task. Hence, if you’re running short of content ideas, influencer marketing can help your content strategy.
Influencers generate engaging content for their followers on a regular basis. They have a clear understanding of the likes and choices of their followers.
Therefore, working with influencers can blow a new life into your content strategy. It keeps your content fresh and gives your readers a break from promotional content.
Influencers have the ability to attract their audience towards your products or services. Consumers often look to influencers for recommendations on what products and services to buy.
Therefore, if one of your marketing goals is growing sales, influencer marketing helpful for you to accomplish that goal.
One of the most often ignored benefits of influencer marketing is how it helps you with SEO.
Entrepreneurs should also be aware of the fact that influencer marketing does not simply bring them new, highly targeted traffic, but, it also offers them decent backlinks.
When the influencer promotes content about the products or services offered by your organization, they will also link to that company’s website from their blog (or social media channels). Influencers usually have websites with high rankings. This will count as a backlink for the company’s website.
And, this improves your inbound link profile and eventually, helps you climb up the steps in google search results.
Overlooking the importance of influencer marketing is like sleeping beneath a rock. This form of marketing can help grow your reach and spread the word about your brand.
Whether you’re trying to increase revenue, enhance your brand’s image or make more connections, influencer marketing benefits can help you reach your goals.
Have you used influencer marketing to develop your business? Can you think of any other advantages of influencer marketing? Do share your experience in the comments section below.