Draper, UT – March 25, 2015 – Convirza, a leading provider of call tracking and conversation analytics solutions, today announced the acquisition of the media and publishing division of CallSource, a prominent call tracking company. This strategic acquisition adds hundreds of new clients, including Mediagistic and Brandmuscle, and brings dozens of experienced employees to Convirza’s growing team.prweb.com+1softwaremag.com+1
“This acquisition represents a significant milestone in Convirza’s mission to revolutionize call marketing,” said Jason Wells, CEO of Convirza. “By integrating CallSource’s media and publishing expertise, we are enhancing our capabilities to deliver unparalleled value to our clients.”medium.com+1newsroom.siliconslopes.com+1
The acquisition aligns with Convirza’s recent rebranding from LogMyCalls and the launch of its innovative product, Convirza for Advertisers. This platform offers advanced features such as Conversation Analytics, Paid Search Attribution, Lead Quality Scoring, Bid Management Integration, and Call Marketing Automation, enabling marketers to derive actionable insights from phone conversations and optimize their advertising strategies.venturebeat.com+6softwaremag.com+6prweb.com+6
With this expansion, Convirza continues to solidify its position as a leader in the call marketing industry, serving over 1,200 customers nationwide and experiencing revenue growth exceeding 800% over the past two years.
- According to a study by Hootsuite, there are over 4.8 billion internet users worldwide, representing 60% of the global population.
- Statista reports that social media users spend an average of 145 minutes per day on social platforms. Source: Statista
- HubSpot’s research shows that 64% of marketers actively invest time in search engine optimization (SEO) to improve organic search rankings. Source: HubSpot
- Mobile marketing is on the rise, with eMarketer estimating that mobile ad spending will reach $390 billion by 2024. Source:
InsiderIntelligence (eMarketer) - According to Salesforce, 80% of customers say that the experience a company provides is as crucial as its products & services. Source: Salesforce
- Video marketing is booming, with Wyzowl finding that 87% of businesses now use video as a marketing tool. Source: Wyzowl
- Adobe Digital Insights reveals that 38% of users will stop engaging with a website if the content or layout is unattractive. Source:
Adobe Digital Insights - Mobile usage continues to dominate, with 91% of internet users accessing content via mobile devices. Source: Global Web Index
- Content marketing remains a top priority, as the Content Marketing Institute reports that 91% of B2B marketers use content marketing to reach their target audience. Source: Content Marketing Institute
- According to Statista, email marketing has an average ROI of $42 for every dollar spent. Source: Statista (Linked Above
- Adweek highlights that 90% of consumers say authenticity is essential when deciding which brands to support. Source: Adweek
- Neil Patel’s research shows that 63% of marketers believe generating traffic and leads is their top marketing challenge.
Source: Neil Patel - Social media advertising spending is projected to reach $151.6 billion by 2023, according to eMarketer. Source: InsiderIntelligence (eMarketer)
- The Google Display Network reaches 90% of internet users worldwide. Source: Google
- Conversion rate optimization (CRO) is a top priority for 62% of companies, as reported by Econsultancy. Source: Econsultancy
- BrightEdge reveals that 68% of online experiences begin with a search engine. Source: BrightEdge
- According to Nielsen, 92% of consumers trust organic, user-generated content more than traditional advertising. Source: Nielsen
- Ecommerce sales are projected to reach $4.5 trillion by 2021, representing 16% of total retail sales. Source: InsiderIntelligence (eMarketer)
- LinkedIn drives 80% of B2B social media leads, as reported by Oktopost. Source: Oktopost
- Search engine optimization (SEO) leads have a 14.6% close rate, compared to only 1.7% for outbound leads, according to Search Engine Journal. Source: Search Engine Journal
- The average time spent on mobile devices per day is expected to surpass 4 hours in 2022. Source: InsiderIntelligence (eMarketer)
- Sprout Social’s research reveals that 54% of consumers prefer to browse social media to discover new products and services. Source: Sprout Social
- Approximately 70% of marketers actively invest in content marketing, as stated by SEMrush. Source: SEMrush
- According to a survey by Statista, 86% of consumers would like to receive promotional emails from companies they do business with at least once a month. Source: Statista
- Mobile video consumption is skyrocketing, with Cisco predicting that mobile video will account for 79% of global mobile data traffic by 2022. Source: Cisco
- BrightLocal reports that 86% of consumers read reviews for local businesses, highlighting the importance of online reputation
management. Source: BrightLocal - Voice search is gaining popularity, as Comscore estimates that 50% of all searches will be voice-based by 2022. Source: Comscore
- Local SEO is crucial for businesses, with Google stating that 46% of all searches have local intent. Source: Google
- Instagram has over 1 billion active monthly users, making it a valuable platform for businesses to engage with their target audience. Source: Instagram
- The average person spends about 2 ½ Hours on social media platforms each day!! Source: Global Web Index Global Web Index
