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Mobile 2 Judgement Day

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Come with me if you want to convert! says Brian Massey of Conversion Sciences. Mobile 2.0 Judgement Day is coming. How do we know? We’ve seen it before.
Conversion Scientist™ Brian Massey will show you what Mobile Web 2.0 will look like based on hundreds of mobile tests.

Discussion Topics

You’ll learn:

  • What is Mobile 2.0 Judgment Day?
  • Can mobile websites convert better the desktop?
  • What to test on your mobile site to increase conversion rates.
  • What is poison to your mobile conversion rate.

Top 10 Google Adwords Mistakes to Avoid

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Main Street ROI

We’re huge fans of Google AdWords, but the reality is it’s very easy to make simple mistakes that can waste hundreds or even thousands of dollars. In fact, most of Google’s default settings will actually cause you to waste money!

7 MUST Have Elements of a Successful PPC Campaign

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SEO Inc. VP of Business Development Sergio Stephano and Brennan Mack PPC Director

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  • Making use of precise audience TARGETING methods including remarketing, ad extensions and additional targeting, as well as exploring the relevance of mobile marketing.
  • TESTING various elements of a PPC campaign, including A/B split tests and landing page optimization.
  • Why it’s so important to be TRACKING all conversions in the account, including utilizing new attribution models and measuring micro-conversions.
  • The importance of using SEO and PPC TOGETHER, and the unexpected benefits you can reap when you do.
  • And much more!
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