Learn about challenges and opportunities in using mobile to target today’s consumers and how modern mobile location solutions can be used to identify shoppers who have visited a competitor’s location or your own store within the previous 24 – 48 hours.
How mobile is influencing shopping behaviors and how brands are using mobile marketing to target and acquire new customers
An introduction to mobile-location solution V12 Signals and how it is being used by marketers to identify in-market shoppers within 24-48 hours of visiting a store location
Case learning proving higher lead conversions and increased engagement from clients actively using V12 Signals.
Chief Executive Officer Anders is broadly experienced in bringing data-driven innovation and revenue growth to clients across a range of industries. As CEO of V12 Data, Anders led the transformation of the company into an omnichannel data powerhouse and the company has since experienced double-digit growth.
Previously, Anders was Executive Vice President of MRM Worldwide, serving as Eastern Region head and Chief Growth Officer. While at MRM, Anders drove the company’s evolution by bringing data-driven innovation to clients such as the US Army, MasterCard and Kohl’s. Anders has also served as a Senior Vice President at Digitas, building CRM infrastructure and marketing success for the firm’s largest clients, including GM and AT&T Wireless.