The “year of mobile” has already happened, and you are late to the party.
In the rush to catch up, you have probably retrofitted “mobileness” belatedly onto some of your desktop web experiences. Unfortunately this approach will most likely fail. Understand the pitfalls of going mobile, and why it is fundamentally different from desktop.
You will learn a number of important perspectives on creating a compelling mobile conversion strategy:
-Why context (and not content) is king
-Characteristics and behaviors of mobile users
-The real mobile “killer app”
-Why “responsive lite” websites are not the answer
-Guidelines for creating optimal mobile experiences