Bob Bentz is the author of RELEVANCE RAISES RESPONSE: How to Engage and Acquire with Mobile Marketing. He is also the president of mobile-first digital agency Purplegator of suburban Philadelphia. Bob is also an adjunct at the University of Denver where he teaches the graduate level course in mobile marketing in the Communication department.
Marketing is an ongoing contest for people’s attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. When a consumer can act in the moment, her expectations are high and her patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win. As a modern marketer, every digital strategy made today should be thinking tap first and click second. It’s the only way for a brand to truly live “in the moment.” What you’ll discover in this presentation are proven strategies from an author and speaker that lives mobile marketing every day.
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