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Media & Publishing

A Complete Call Tracking Solution for Publishers

Use call tracking phone numbers to determine which campaigns, materials, and listings generate calls. Track lead score data and close rate data for each campaign.

Benefits for Media and Publishing

Publishers are tracking which listings, campaigns, and affiliates are producing high quality calls.

  • From offline traditional media campaigns like radio and TV, to online affiliate campaigns, publishers can easily determine which efforts are generating high quality calls.
  • While Convirza has the most powerful and innovative solution for gathering online call data, we haven’t forgotten about the functionality needed to analyze calls from low-tech ads. Sometimes these are the best calls you get.
  • Log in to the Convirza dashboard for custom reports, data visualization, and exportable information. Or, have the data programmatically sent to your dashboard, CRM, or data warehouse.
  • The first rules-based call marketing automation platform on the planet. Tie your offline and online campaigns together with marketing automation.
  • No other call tracking platform analyzes every call with speech recognition technology and extracts data like lead score, close rate, and even whether or not the caller was confused by your pricing. This is revolutionary.
  • According to Google, 70% of local searchers want to make a phone call. Callers buy more frequently and spend more money than web leads. It’s time to start gathering data from calls.

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How Convirza Helps Media and Publishers

Get more data from the calls you produce. Stop relying on basic call tracking.
Convirza Call Tracking

More than just call tracking: Get word-by-word call analysis

Success isn’t based on how many calls you drive, it’s based on how many ‘good’ calls you drive. The Convirza Conversation Analytics® engine analyzes every word on every call and can tell you what happened on that call. It pours out 45 metrics (and growing) that help you understand everything from lead quality to whether or not the caller got angry.

Workspace with tablet and turned of monitor near keyboard and mouse

And stop just looking at charts: Trigger automation to improve your cross-channel marketing

Looking at data on a screen only does so much good. That data needs to trigger something, to activate something, to make a difference. With Convirza Call Marketing Automation, you’ll be able to fundamentally change every marketing channel based on the data you’re extracting from calls.

But don’t take our word for it…

Acquisio imports Convirza call metrics at the keyword or creative level. You are able to automate campaign optimization as Acquisio works with Convirza and their Conversation Analytics data.
Gerry RoutledgeSenior Sales Engineer
Convirza was great helping us set everything up. The analytics data is very powerful. We've used competitors. Convirza is better.
Michaelynn RoseDirector of Consumer Marketing
Convirza is revolutionizing marketing analytics and automation. This is data no one else provides anywhere.
Mike LaytonCEO
I know a lot about call analytics. We researched several solutions. We gathered all the data, and Convirza is simply the best.
Mike HiskettSenior VP of Operations
Convirza helps us get businss, but more importantly, we keep existing business. Sometimes clients want to move their money elsewhere, but we show them the call analytics and they stay.
Raul DuenasCEO
With Convirza managers know they need to be their best for every call every time. Using this servicemade an immediate impact. Conviriza gives us an advantage over our competition.
Brent NewbryRegional Director of Sales
Convirza is extremely slick and easy-to-implement. To be frank, it is significantly better than any other call analytics solution on the market.
Justin TownsendOwner
I am so impressed with Convirza and their entire staff. They are helpful, professional, and are available to me at all times, if I need. I’ve been doing business with Convirza by way of tracking numbers for several years and would not be in business without their service.
Monika AndersonOwner of OBL
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BLOGS

  • What Google Analytics 4 means for marketers
  • 7 Ways to Drive More Phone Calls to Your Business
  • The Most Popular Review Sites by Industry

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