A lot of direct mail agencies use call tracking. They put call tracking numbers on their mailers. This allows them (and their clients) to determine how many phone calls each mailer produces. This is critically important for several reasons, all of which this white paper will discuss in great detail.
In this white paper, we will lay out why a marketing firm that does direct mail should use call tracking. It will describe how successful agencies implement it, what they track with it, and why call tracking is important, among other things.