Hundreds — possibly thousands — of agencies across North America use call tracking. These agencies specialize in everything from conversion rate optimization and PPC to SEO and traditional ad campaigns. Agencies are the #1 consumer of Convirza. Discover how these…
We’ve hit a stage where more Google searches are taking place on mobile devices than desktop in 10 countries, including the U.S. This is a HUGE turning point in digital advertising. Many PPC marketers have recognized the significance of this trend…
Lead scoring for web leads has been around for a while. But, what about lead scoring for phone calls? What if an analytics platform could actually tell you the value of a phone call? Are they a good lead? Are…
There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, incorrectly saying that it hurts SEO. Other local marketing experts have written rebuttals, stating clearly that call…
A lot of direct mail agencies use call tracking. They put call tracking numbers on their mailers. This allows them (and their clients) to determine how many phone calls each mailer produces. This is critically important for several reasons, all…
By now, every marketer knows that they should be at least experimenting with mobile marketing. They know it is about to explode. They know it is critical to the future of their success. Some marketers even know—at least roughly—how to…
