DRAPER, UTAH, UNITED STATES, June 21, 2017 /EINPresswire.com/ — Today Convirza introduced
Custom Sources, a new feature upgrade for all existing and future customers on the Convirza for
Advertisers platform. The enhancement allows companies to fine-tune their phone call data collection
and marketing campaigns.
Call tracking customers rely on data to make decisions and run their businesses. This enhanced
capability enables customizable, detailed phone call tagging which in turn increases call flow insights.
Companies may now assign multiple user-defined sources to call flows taking attribution to the next
level. Custom Sources can also be leveraged by advanced advertisers for A/B testing
“The companies we serve thrive on precision and robust data,” said Nissa Farley, Vice President of
Product. “This product upgrade tracks and packages phone calls individually, the way our customers
want to see them.”
Call tracking is used to trace phone calls from online or offline sources. Companies link phone
numbers to specific sources, like a radio ad or web page. When consumers make a phone call, the
call tracking software registers the source and directs the call to the designated location. This allows
companies to monitor marketing performance and record phone calls. Convirza then processes the
calls with its call scoring solution for numerous metrics.
Convirza combines the next generation of intelligent call analytics with its Conversation Analytics®
services, the leading natural language speech pattern recognition software. Since 2001, Convirza’s
enabled marketers to optimize ROI, close rates, lead quality and call quality. With award-winning
features like Dynamic Number Insertion (DNI), true native Google Analytics integration and advanced
IVR capabilities, Convirza is the most robust call tracking software on the market.