Call Data for Performance Marketing
Call duration is a phony measure of lead quality. Gather lead quality scores for every call and start holding your affiliates and Pay-Per-Call providers accountable.
Benefits for Performance Marketers
If you’re not monetizing calls, tracking calls, and gathering deep data from calls, you’re missing revenue.
Convirza gives you the opportunity to monetize calls and generate more revenue. With Pay-Per-Call exploding, you need all the data from calls you can get. Simple call tracking with duration metrics aren’t enough.
Duration is dead
Stop distributing calls and valuing calls based on duration. Instead let Convirza automatically assign a lead score to every call. The higher the lead score, the better the lead. More accurately judge affiliates, publishers, and networks.
Track calls like clicks
You wouldn’t settle for a sub-standard web analytics platform that only gave you the source of the click and time on site. So why are you settling for a call analytics platform that only gives you the call source and the call duration?
Deep Conversation Analysis
Don’t rely on basic information to gauge payouts. Instead use Convirza to analyze the words and phrases on every call. See 45 individual metrics telling you precisely what happened on the phone. You can scale this and make a lot more money.