One of the most common questions we hear when someone signs up with Convirza is this: “Where should I put my call tracking phone numbers?”
Marketers, SMBs, and even enterprise level clients ask us this question.
After talking with thousands of clients, we’ve compiled a list of the most popular places marketers put call tracking numbers:
The vast majority of marketers–SMB or entreprise-level–place the unique local and toll free numbers we provide on their websites. Simple.
Most marketers associate unique phone numbers with specific URLs in their Google Adwords campaigns. These numbers will dynamically appear on the landing page or website.
This allows marketers to track which PPC campaigns generated phone calls. This is critical.
In other words, Convirza can display a unique phone number dependent on which URL drove the web visit. So you could show a different phone number for different PPC ads, keywords or groups.
Marketers love call tracking for PPC.
Marketers using direct mail advertising of any kind–coupons, postcards, etc.–place unique local or toll free phone number on their mailers. This allows them to track the number and quality of phone calls that are generated via these mailers.
The direct mail firms we work with indicate their mailers generate a very high number of phone calls in the days immediately after the mailer is sent. This isn’t surprising, however, what is surprising is that MONTHS later they report some calls are still being generated by the original mailing.
Call tracking allows direct mail firms to track which types of ads are most effective. It allows them to split-test different color schemes, layouts, designed, ad copy, geographic zones, etc. It also allows clients to see how FREAKING AWESOME you are and how many calls you are driving them.
The bottom line is this: no direct mail company should print a mailer without including a unique local or toll free phone number from LogMyCalls.
Pretty much every company needs a mobile landing page — And an integral element of these landing pages is a click-to-call phone number.
No mobile landing page should be created without a click-to-call phone number. And marketers should use a tracking phone number as their click-to-call phone number.
It is critical to track how many phone calls your mobile landing page is generating. But perhaps, more importantly, it is critical to track which online channels are generating the traffic that is generating those phone calls.