Last week I had a great call with a large local SEO firm based in California.
They said their biggest challenge as an agency was client acquisition, followed closely by client retention.
When I asked them how they succeed at both, their answer was not surprising: we make sure we get credit for everything we do.
They use call tracking and they use Conversation Analytics. They make sure clients give them credit for everything they do.
Agencies are starting to realize that call tracking is a critical part of doing business. In this increasingly call dependent local marketing climate getting credit for calls is absolutely necessary.
Call tracking allows agencies to quickly show clients how many calls they’re producing for them. It also allows agencies to track which campaigns, ads, and keywords generating calls.
Call tracking isn’t a luxury for agencies, it’s a necessity. Agencies MUST get credit for the calls they push.
Calls are great. But, here’s the thing: your clients don’t care about calls. They care about revenue. They care about customer acquisition.
But traditionally, agencies have had a hard time — actually, an impossible time — getting credit for revenue and customer acquisition. Traditional call tracking simply can’t provide conversion data.
Conversation Analytics changes that.
For example, Conversation Analytics can track which phone calls result in a new appointment, purchase, or follow-up phone call. It can, in short, tell which callers purchased and which callers didn’t.
It can give you, the agency, credit for your efforts.
Imagine being able to tell a dentist that you generated 36 new patients for them last month. Imagine being able to tell an auto repair shop that you generated 56 new appointments for them last month.
This data gives agencies an incredible amount of leverage.
That’s why agencies love Conversation Analytics.