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DYNAMIC NUMBER INSERTION

Call Tracking Technology for Actionable Customer Journey Insights

WHAT IS DYNAMIC NUMBER INSERTION (DNI)?

Dynamic Number Insertion or just DNI is a call tracking technology that connects multi-channel and multi-touch website traffic to phone calls driven from web pages. This technology gets its name from the fact that it works by dynamically displaying unique phone numbers on web pages. Associating unique dynamic call tracking numbers with individual web user sessions allows for flexible and customizable data capture. With this data, DNI empowers digital search marketers with the must-have insights for optimizing marketing ROI while also seeing the complete customers shopping and web journey.

Advanced DNI call tracking providers such as Convirza also offer visitor level tracking, call outcome triggered alerts and automation, and unlimited data capture possibilities. Convirza connects the right data to call behaviour which improves marketing attribution accuracy by as much as 40%.

CONVIRZA DYNAMIC NUMBER INSERTION (DNI)

Visitor Level
Tracking

Native visitor level integration with Google Analytics – including call events, directly connect to Google’s visitor level data

Outcome Based Call Actions

Optimize campaigns based on call outcomes instead of just calls, or keywords or ads

Unlimited Parameter Capture

Need deep analytics? Convirza uniquely offers unlimited parameter capture allowing endless data to be gathered and captured

Flexible
Deployment

Deployment options allow custom implementation, specific solutions, and help every step of the way

Give Convirza a Try

HOW DYNAMIC NUMBER INSERTION WORKS

Convirza DNI users display different call tracking phone numbers on their website in
one of three methods: per browser session, by referring source, or via a specific URL.

dynamic number insertion options

DYNAMIC NUMBER INSERTION BENEFITS

Capture the Customer Journey with Visitor Dynamic Number Insertion

Go Beyond Last Touch Attribution

A “Real” Customer Journey Example

Go Beyond Last Touch Attribution

Customer Journey digital trakcing dynamic number insertion

Convirza dynamically displays a unique call tracking number for each individual
browser session. In the process, it captures that web visitor’s referring source,
specific web URLs and other data.

Capture Google UTM, ValueTrack, and virtually any parameters

Capture Google UTM, ValueTrack, and virtually any parameters

Reveal deep insights about your web traffic by capturing UTM and most any web user session information you can imagine. Leverage these data to successfully optimize your traffic and ads’ performance
Send calls as conversions to Google Analytics

Send calls as conversions to Google Analytics

Improve goal attainment by connecting actual phone call results to your Google analytics data – Convirza integrates seamlessly and natively with Google Analytics
Create Pools of Toll-free tracking numbers and Local tracking numbers

Create Pools of Toll-free tracking numbers and Local tracking numbers

Pick the marketing strategy that focuses on what drives your best results — local numbers, toll-free numbers, or both
Track calls back to Ads (Google, Bing, Banner, or Display)

Track calls back to Ads (Google, Bing, Banner, or Display)

Prove marketing ROI with instant visibility into the keywords that drive late stage engagement via phone calls
Integrate call data with most 3rd party applications or services

Integrate call data with most 3rd party applications or services

Pass unique call data to your environment regardless of integration requirement
Collect geo-location visitor data

Collect geo-location visitor data

See patterns in all your campaigns by caller location
Track first AND last page visited

Track first AND last page visited

The ability to capture more than first touch improves your ability to know what types of calls actually convert, and what pages are the key pages for conversion
Combine web data with Conversation Analytics® data

Combine web data with Conversation Analytics® data

Capability to see beyond a single incrementing metric. Convirza combines call metrics data and customer conversion information
Click-to-Call from a Dynamic Number

Click-to-Call from a Dynamic Number

Seamlessly add dynamic numbers and still provide Click-to-Call functionality allowing customers to connect to you with a simple click. This is particularly beneficial on mobile devices
Automated Deployment via Tag Manager

Automated Deployment via Tag Manager

The quickest and easiest deployment method for DNI call tracking is accomplished via Tag Management software. Whether you are trying to deploy DNI across a single site with few pages or across hundreds of pages leveraging Convirza’s Regex Auto Deployment will get you up and running in no time
Collect and forward¬¬ multi-channel and multi-touch data

Collect and forward¬¬ multi-channel and multi-touch data

Boost your ability to measure marketing efforts by aggregating different types of visits and identify the engagement points that prompt calls and sales

TRACK. COLLECT. CONVERT.

Start using Dynamic Number Insertion today and unlock
Actionable Website Customer Journey Insight

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