Dynamic Number Insertion
Fix the void between digital visitors and phone calls.
Fix the void between digital visitors and phone calls.
Dynamic number insertion automatically swaps phone numbers depending on how website visitors get to or interact with your site. Convirza goes beyond attribution with AI-powered Call Actions triggered by your customer’s digital call journey.
Dynamic tracking gives you attribution and insight into the digital paths that your leads follow.
Go beyond last touch attribution with Dynamic Number Insertion.
Dynamic Number Insertion or just DNI is a call tracking technology that connects multi-channel and multi-touch website traffic to phone calls driven from web pages.
Dynamic call tracking technology gets its name from the fact that it works by dynamically displaying unique phone numbers on web pages.
Associating unique dynamic call tracking phone numbers with individual web user sessions allows for flexible and customizable data capture. With this data, Dynamic Call Tracking gives digital search marketers a host of must-have insights.
The call journey insights help optimize marketing ROI while also capturing the complete customers shopping and digital web journey.
Advanced Dynamic Number Insertion call tracking providers, such as Convirza, also offer visitor level tracking, call outcome triggered alerts and automation plus unlimited data capture possibilities. Convirza connects the right data to customers’ call journey.
Dynamic phone number insertion frequently improves marketing attribution accuracy by as much as 40%.
Dynamic tracking natively integrates visitor level data with Google Analytics - including call events, Google Analytics and can directly connect to Google's visitor level data.
Development options allow custom implementation of Dynamic Number Insertion. Convirza has ready-to-go solutions for digital and online experiences. We help every step of the way!
Need deep analytics? Convirza uniquely offers unlimited parameter capture allowing endless data to be gathered and captured from dynamic tracking.
Optimize campaigns based on call outcomes instead of just calls, or keywords or even ads. Dynamic Number Insertion captures digital customer journeys.
Convirza dynamic phone number insertion displays different call tracking phone numbers on websites in one of three ways. The
best call tracking providers, like Convirza, offer dynamic tracking by browser session, by referring source, and by a specific URL.
Our software captures the data and attribution from the phone call regardless of the dynamic number insertion type. Dynamic tracking
follows digital visitors while browsing on their desktop, searching on their smartphones, and in Google Analytics click to call tracking.
Dynamic Tracking attaches unique phone numbers to individual browsing sessions. Website visitors
see a personal tracking number, and companies get the data linked to each unique phone number.
Without Dynamic Number Insertion, website activity is separate from phone
calls. Session tracking eliminates the gap between online and offline activities.
Set up Dynamic Tracking by the referring source such as Google Ads, Yahoo, Bing, PPC and organic
search. Specific URLs may also have Dynamic Number Insertion to pinpoint the exact web page.
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