Dynamic Number Insertion

Fix the void between digital visitors and phone calls.

Marketing and sales leads usually have many touches before they call. But website tracking drops when digital visitors pick up the phone.

Dynamic number insertion automatically swaps phone numbers depending on how website visitors get to or interact with your site. Convirza goes beyond attribution with AI-powered Call Actions triggered by your customer’s digital call journey.

Track Your Customer Call Journey with
Dynamic Number Insertion

Dynamic tracking gives you attribution and insight into the digital paths that your leads follow.
Go beyond last touch attribution with Dynamic Number Insertion.

What is Dynamic Number Insertion (DNI)?

Dynamic Number Insertion or just DNI is a call tracking technology that connects multi-channel and multi-touch website traffic to phone calls driven from web pages.

Dynamic call tracking technology gets its name from the fact that it works by dynamically displaying unique phone numbers on web pages.

Associating unique dynamic call tracking phone numbers with individual web user sessions allows for flexible and customizable data capture. With this data, Dynamic Call Tracking gives digital search marketers a host of must-have insights.

The call journey insights help optimize marketing ROI while also capturing the complete customers shopping and digital web journey.

Advanced Dynamic Number Insertion call tracking providers, such as Convirza, also offer visitor level tracking, call outcome triggered alerts and automation plus unlimited data capture possibilities. Convirza connects the right data to customers’ call journey.

Dynamic phone number insertion frequently improves marketing attribution accuracy by as much as 40%.

Convirza Dynamic Number Insertion (DNI)

Visitor Level Tracking

Dynamic tracking natively integrates visitor level data with Google Analytics - including call events, Google Analytics and can directly connect to Google's visitor level data.

Flexible Deployment

Development options allow custom implementation of Dynamic Number Insertion. Convirza has ready-to-go solutions for digital and online experiences. We help every step of the way!

Unlimited Parameter Capture

Need deep analytics? Convirza uniquely offers unlimited parameter capture allowing endless data to be gathered and captured from dynamic tracking.

Outcome Based Call Actions

Optimize campaigns based on call outcomes instead of just calls, or keywords or even ads. Dynamic Number Insertion captures digital customer journeys.

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How Dynamic Phone Number Insertion Works

Convirza dynamic phone number insertion displays different call tracking phone numbers on websites in one of three ways. The
best call tracking providers, like Convirza, offer dynamic tracking by browser session, by referring source, and by a specific URL.

Our software captures the data and attribution from the phone call regardless of the dynamic number insertion type. Dynamic tracking
follows digital visitors while browsing on their desktop, searching on their smartphones, and in Google Analytics click to call tracking.

Attribute phone calls from each lead and customer
by their browser session

Dynamic Tracking attaches unique phone numbers to individual browsing sessions. Website visitors
see a personal tracking number, and companies get the data linked to each unique phone number.

Without Dynamic Number Insertion, website activity is separate from phone
calls. Session tracking eliminates the gap between online and offline activities.

Attribute phone calls from paid sources,
organic search and social media

Set up Dynamic Tracking by the referring source such as Google Ads, Yahoo, Bing, PPC and organic
search. Specific URLs may also have Dynamic Number Insertion to pinpoint the exact web page.

Convirza dynamically displays a unique call tracking number for each individual browser session.
In the process, it captures that web visitor’s referring source, specific web URLs and other data.

Dynamic Number Insertion Benefits

Capture Google UTM, ValueTrack, and virtually any parameters

Reveal deep insights about your web traffic by capturing UTM and most any web user session information you can imagine. Leverage these data to successfully optimize your traffic and ads’ performance

Send calls as conversions to Google Analytics

Improve goal attainment by connecting actual phone call results to your Google Analytics data and Google Analytics click to call tracking – Convirza integrates seamlessly and natively with Google Analytics.

Create Pools of Toll-free tracking numbers and Local tracking numbers

Pick the marketing strategy that focuses on what drives your best results — local numbers, toll-free numbers, or both

Track calls back to ads (Google, Bing, Banner, or Display)

Prove marketing ROI with instant visibility into the keywords that drive late stage engagement via phone calls. Accurately connect each call journey with Bing call tracking, Google Analytics click to call tracking and dynamic phone number instertion.

Integrate call data with most 3rd party applications or services

Pass unique call data to your environment regardless of integration requirement directly and with webhooks. See data from call tracking in Google Analytics and your CRM.

Collect geo-location visitor data

See patterns in all your campaigns by caller location with dynamic location insertion. Convirza’s Zip Code Heat Map reports show where leads and customers are by tracking call location. Find out your hottest zip codes and areas with tracking call location.

Track 1st AND last page visited

The ability to capture more than the first touch improves your ability to know what types of calls actually convert, and what pages are the key pages for conversion. Dynamic Number Insertion give you the full call journey.

Combine web data with Conversation Analytics® data

Capability to see beyond a single incremental metric. Convirza combines call metrics data and customer conversion information with dynamic tracking giving you unparalleled visibility.

Click-to-Call from a Dynamic Number

Seamlessly add dynamic numbers and still provide Click-to-Call functionality. Allowing customers to connect to you with a simple click. This is particularly beneficial on mobile devices and smartphones. Integrate DNI into Google Analytics click-to-call tracking.

Automated Deployment via Tag Manager

The quickest and easiest deployment method for DNI call tracking is accomplished via Tag Management software. Whether you are trying to deploy DNI across a single site with few pages or across hundreds of pages leveraging Convirza’s Regex Auto Deployment will get you up and running in no time

Collect and forward multi-channel and multi-touch data

Boost your ability to measure marketing efforts by aggregating different types of visits and identify the engagement points that prompt calls and sales. Get complete customer journey tracking.

Track. Collect. Convert.

Start using Dynamic Number Insertion today and unlock
Actionable Website Customer Call Journey Insights.

Start Using Dynamic Insertion Now *Free for 30 days*

Back to Convirza Features

Dynamic Number Insertion

Track Your Customer Call Journey with
Dynamic Number Insertion

What is Dynamic Number Insertion (DNI)?