A PPC campaign has loads of benefits. The entry costs are low. Results are easy to monitor. The return on investment can rival most any other advertising source. Plus, companies get a competitive advantage because their ads top the list…
While the stock market seems to be falling every day this month, many investors hope the Halloween Effect isn’t just a trick this year. For decades, many financial analysts have found that stocks perform better between November and May than…
Our hyper-speed world keeps us on our toes. What worked last year, and maybe even last quarter, may not produce results now. If you are asking yourself How to Ask for Reviews, this article is for you. Would you go…
We call customer service departments because we face problems, or we expect a resolution to our issues. We like to speak with the right person at the right time. We don’t want to stay on hold. It kills the most…
B2B social media is influencing purchasing today, just as it has for the last decade. However, designing a business-to-business campaign for social media can be intimidating, especially if you’re unfamiliar with this interactive marketing approach. Nearly all of us have…
The demand for call data and automated call scoring is growing every day. More and more businesses realize the value that phone call information holds. In fact, the best marketers are already taking advantage of it. As massive numbers of employees…
