Wheeler Machinery Co. receives tens of thousands of phone calls every month. These calls are generated by a healthy marketing strategy consisting of nearly every type of marketing imaginable: AdWords, retargeting, email marketing, direct mail, SEO, print, radio, and sponsorships.
Dr. Jonathan Campbell wanted a powerful, yet simple, way to track ROI for online marketing channels. He also needed to ensure that the phones at Legacy Dental were being answered in an effective way…a way that encourages callers to become patients. Convirza was able to help him out. Check out the case study to find out how.
To determine whether to spend more money on online marketing and to help them book more appointments, Gerald’s Tires and Brakes needed a solution that provided both call tracking and call scoring features. They needed a tool that was simple, inexpensive, and most importantly, something that managers and employees would actually use. Gerald’s puts Convirza local phone numbers on their website to track the number of calls produced by their web marketing. They also use Convirza’s Conversation Analytics® solution to track phone close rates and booked appointments. Convirza is an integral part of Gerald’s stunning success.
The Grand Lucayan uses Convirza call tracking and Conversation Analytics to optimize marketing spend and improve phone performance. In the extremely competitive Bahaman hospitality market every dollar counts. The Grand Lucayan uses sophisticated call tracking geographic reporting to analyze the marketing performance of geographic regions, campaigns, keywords and ad groups. They also use Conversation Analytics® to hold employees accountable for phone performance and improve phone conversion rates.
Gravitate Online began using Convirza in late 2014 when a major garage door company requested call analytics technology. They had hundreds of marketing phone numbers and wanted to track the results. Gravitate Online then began to implement call tracking and deep call analytics across their entire client-base. They build the call analytics software into their pricing model and pass the cost on to their clients. They are also using Conversation Analytics® solution to gather missed opportunity data, lead score, and close rate metrics.