Over the weekend I received an email from an executive at a large marketing firm.
He is considering switching call tracking providers from one of the industry ‘old guard’ to Convirza. But before he makes his final decision he asked me to send him a list of reasons he should switch to Convirza and fire his current call tracking vendor.
I sent the list.
A couple hours later he responded. Here is what was said.
One of the things he noted was that the UI/UX of his current call tracking vendor is ‘a bit of a pain.’
If you ever say x feature of my current call tracking provider is a ‘bit of a pain,’ you should fire your call tracking your provider.
He also said that the pricing model of his current call tracking provider ‘didn’t make sense.’
If you ever say that the pricing of your current call tracking provider ‘doesn’t make sense,’ you should fire your call tracking provider.
He also said that his clients complain about the call tracking platform. They tell him it is difficult to use, not user-friendly, and frustrating to manage.
If your clients tell you that the call tracking service you’re providing them is ‘difficult to use, not user-friendly, and frustrating to manage,’ you should fire your call tracking provider.
He said that his call tracking solution doesn’t have any automation, reports scheduling, text message alerts or useful call detail records.
If your call tracking solution doesn’t have any automation, reports scheduling, text message alerts, or call detail records, you should fire your call tracking provider.
He said that he doesn’t feel like his current call tracking provider cares about him as a customer. To use his words, ‘We’re just a fish in their pond.’
If your call tracking provider isn’t a treating you like a valued customer, you should fire your call tracking provider.
He said that he tries to give input to his call tracking provider on features he would like to see, reports that need developing or bugs in their system. But, after 4 years these issues are still unresolved.
If your call tracking provider doesn’t listen to your customer feedback (because they’re either too big or they don’t care), than you should fire your call tracking provider.
Another client (a switchover from another call tracking company) said that switching to Convirza from his old provider was like ‘switching to a new Mac from a late ’90s PC.’
If you’ve ever referred to your call tracking provider as a late ’90s PC, you should fire your call tracking provider.
The Bottom Line
No company is perfect, but every company should try to be.
If you’ve ever said (or thought) any of the above things about your call tracking provider, fire them. And join Convirza.