There are a lot of common sense ways to use call tracking.
Local SEO firms use call tracking to determine which sources generate calls. Direct mail firms use call tracking to determine which mailers are producing calls. Mobile landing page companies use call tracking numbers to gather analytics via click-to-call numbers.
But, perhaps, the best fit for call tracking is in the PPC world. Gathering call analytics from PPC campaigns is remarkably simple and powerful.
Here’s how it’s done.
Dynamic Number Insertion (DNI) dynamically displays a unique phone number on a landing page for each PPC ad. For example, someone that clicks-through from a certain PPC ad will see one phone number on the landing page; whereas, someone that clicks-through from another PPC ad will see a different phone number.
This allows you to track which campaigns, groups, and keywords are driving which phone calls.
This is awesome. That’s why some of the biggest companies in the world are using call tracking for this purpose exclusively.
Convirza is one of the only call tracking companies that doesn’t require you to buy giant pools of numbers when you implement DNI. With Convirza, you only need as many phone numbers as the URLs you want to track. This is called ‘URL-Based DNI’.
URL-Based DNI allows marketers to assign unique phone numbers to specific URLs. When someone clicks through from a specific URL a unique phone number is generated. In other words, they see a different phone number on your website than someone that directly typed in your URL, for example. Each URL you want to track is assigned a unique phone number. You simply build your URL and then view the corresponding report within Convirza.