Three Words: Return On Investment.
The modern marketer can no longer depend on “the feel” of their campaign.
The creative is being replaced by the data geek.
The ability to track marketing ROI with technology may be the most critical change in the role of the modern marketer.
And in order to achieve this, marketers need to get their hands on the right tools.
Like call tracking…
Proving value with hard data is no longer a nice thing but an expectation.
The modern marketer has been shaped by the ability to track ROI and develop their strategies around improving it.
This is influencing how marketing executives make their hiring decisions, how companies view their marketing efforts and how agencies wrap up their product offerings. Conducting campaigns without providing concrete data about the ROI of those campaigns is no longer enough.
Marketers need to be able to prove that their marketing tactics are generating results. They need to demonstrate the effectiveness of their campaigns.
Call tracking is a critical component in this quest for measurable ROI.
While there are countless metrics that are used to measure the effectiveness of digital marketing efforts, there is often one key area that is neglected.
Many marketers fail to measure the phone calls that their marketing is generating.
This not only provides an inaccurate picture of marketing ROI, it is also something that the modern marketer cannot ignore — especially when you consider the rapid rise in mobile search.
With call tracking, marketers can track ALL of the leads produced by their marketing campaigns. And with an advanced call tracking solution, like Convirza, they can also analyze the quality of those phone leads and automate actions based on the content of the calls.
Today’s marketers cannot satisfy modern industry demands without call tracking.