Call tracking is currently a $1billion industry according to BIA/Kelsey.
It has become mainstream among marketers and is used to track the sources, keywords and campaigns that generate phone calls.
Call tracking is also used by some of the largest companies in the world to measure the performance of their SEO efforts, PPC campaigns and retargeting strategies. This data is exceptionally valuable and these companies are taking advantage of it to enhance their campaign performance and improve marketing ROI.
Marketing agencies also use call tracking data. It is prominently used among agencies that work in SEO and PPC marketing and effectively demonstrates their value to clients.
There are two chief reasons behind marketers’ interest in call data:
– Calls are on the rise. Businesses are receiving more phone calls due to the massive increase in mobile click-to-call traffic and searches conducted on smartphones.
– Call Tracking provides a more complete picture. Marketers that don’t use call tracking are missing out on important data. Accurate marketing ROI calculations CANNOT be made without Call Tracking data.
Thousands of marketers in the United States and Canada use call tracking to optimize their campaigns and prove Marketing ROI.