Some agencies ‘get it’ and other agencies don’t. No big deal. That’s just the way it is.
Today I spoke with an agency that ‘gets it.’
I was on a call with the Managing Partner of an agency. We had a great conversation. I showed him a quick product demo of Convirza and he had several wonderful questions.
At the conclusion of the call I started my usual plea to try and get this agency to care about call tracking data.
I was talking about all the benefits of call tracking for agencies…how agencies can make more money with call tracking, how they can lower attrition by using call tracking, and how they can get more clients with call tracking.
But just as I was getting going on my call tracking rant, he stopped me.
He said, “I get it, I get it. Call tracking isn’t just a nice thing for agencies, it is essential.”
He then told me that he understood it was impossible for any successful agency to function without call tracking. He said that without call tracking data they would, as an agency, be flying blind.
He gets it.
His agency gets it.
That’s why they’re one of the largest B2B agencies on the East Coast.