We’re not going to discuss mobile PPC in this article.
Hopefully you know how important phone calls are in the mobile world. Simply put, if you’re doing mobile PPC, your primary focus should be to generate phone calls. We’ve written about this extensively. Marketers get it.
What marketers don’t get is that driving phone calls from your ‘regular’ landing pages is also critically important. Our data shows that companies are missing out on 15% to 25% of their possible revenue when they don’t put a phone number on their landing page.
How is that possible?
Well, there are two ways that is possible:
Data from millions of calls analyzed across dozens of industries shows that 29% of all inbound calls result in an Appointment, a Sale, a Reservation, or a Commitment to Buy (the specific type of conversion is obviously dependent on your industry). And yet, according to data from sources ranging from MEClabs to Hubspot, only around 2% of web leads convert.
So, obviously you need far fewer phone calls converting at 29% to produce the revenue equal to form-fills converting at 2%. Far fewer calls will produce the same revenue as far more web leads.
Generally a caller is someone that needs questions answered. Our data shows that people call when they make larger revenue decisions. Do you think a client that spends $20K+ with us per month is signing up online or filling out a form?
They’re calling us. The same is true of your business. People who spend money—big money– make phone calls.