White Label Product: The Best of Both Worlds
8 minute read
Are you a busy marketer or an agency focused on acquiring customers and delivering value again and again? One of the quickest ways that an agency can deliver added value to clients is by providing new insights and understandings.
Using white label products has many benefits. It is challenging to keep up with the demands of clients. Also, many marketers get stuck in the minutia of daily products and deadlines. Often white label products are the perfect solution. Your agency has new ways to serve your customers and a potential new revenue stream.
Call analytics is a tool that helps agencies provide in-depth data. Call analytics result in a lot of opportunities for organizations to provide new insights, new reports and create even more value for their clients. However, a lot of challenges exist in capturing this value. Such as:
Most agencies in the market today are small boutique agencies that focus primarily on one of these three things.
Analytics are valuable to customers using each of these three service providers. You’re doing more for your customer than generating leads. And you need to show the complete attribution of your services through deeper analytics.
Well, let’s say you’re running a PPC campaign for one of your clients. You drive ten leads from the campaign in a week. What if you also get ten phone calls during the week from the same PPC campaign?
The customers are showing up. They are visiting the landing page. They appreciate the product’s features. Then they decide that it’s time to learn specifics or it’s time to purchase. So they want to interact with a person, and they make a call. Are you capturing that value?
There are cases where a visitor visits your website and instantly likes what you offer. And they call your business immediately. Since the visitor was on the website for a short span of time and did not complete any actions such as a form fill or download; he is considered to have bounced. Actually, he jumped ahead and converted into a lead. Mistakingly, the positive KPI is considered a negative one and they analytics are faulty
Can you tell the difference between digital and non-digital conversions? Most people fear high bounce rates. But an increasing bounce rate can be a good thing. Click here to learn when increasing your bounce rate is a good thing.
Many of the agencies I’ve talked to are not able to attribute phone calls to their efforts. And they’re missing out on a tremendous opportunity to prove they’re providing an even greater value to their clients than it appears.
The technology that can help you capture this value and these kinds of details in your customer’s journey is call tracking. You know what advertisements and marketing is motivating people to call.
Taking a step further, if you want to dig into the details and get real call performance reports then the technology you need is Conversation Analytics®. The advanced call analytics provides innovative findings that can completely change your business decisions and budget allocation.
Organizations that use Conversation Analytics® not only capture comprehensive details on every phone call but also produce more value by helping their clients understand which leads are converting.
Now, as an agency, you constantly run campaigns for your customers. Think about these scenarios.
Regardless the situation, Conversation Analytics® gives you the exact right information to determine the success you create for your customers. This data gives you superior insight and increased leverage to optimize your client’s marketing dollars.
You know what actually is the most effective for your client. You know what generates more phone calls; and you know the new revenue your agency delivers.
Many times we take for granted the number of calls generated. As marketers, or as business owners, we know the importance of phone calls.
According to BIA/Kelsey, 66% of small to medium businesses say calls are the best leads they receive.
If you think phone calls don’t really matter anymore, you need to think again.
Being a performance-focused organization garners respect and trust. Also, it provides you with a much higher level of credibility.
So, are you ready to build your own software and set of technologies to optimize your customers’ experiences?
Oh, wait… That’s going to take months… even years! What if you had a ready to use call tracking and call analytics platform with your own brand? Wouldn’t that immediately improve the perception of your clients?
Is that possible?
Yes! It is possible — with Convirza’s white label product.
Many of our clients who decided to choose our white label product found that their clients see them as an extension of their business. Our ‘True White Label’ feature eliminates co-branding. You design your own branding that matches your agency.
If you’re a marketing agency and you run campaigns for your clients, save yourself months of development headaches and expenses. Extend your services with the professional call tracking white label product and solutions from Convirza.
Come take a look and see what Convirza has to offer today. You may be surprised at how much value you and your clients are missing.