White Label Do’s and Don’ts
3 min read
Are you someone who sweats at the thought of choosing something as basic as a phone service provider?
If you do, then we understand each other. ‘Analysis Paralysis’ is everywhere!
This is especially true if you are a business focused on delivering only the best. And the flourishing white labeling market doesn’t make it easier.
Whether you are in an experimental phase or changing your current white label services, knowing white label do’s and don’ts can take a load off your shoulders.
And we’re here to do just that.
Here are some factors to consider before choosing a white labeling solution.
Everyone wants to be a one-stop solution for all their client’s problems. But how far are you willing to go? The white label product or service you choose has to be a good fit in your product portfolio. If white labeling a product doesn’t particularly enhance your core offering its best to re-evaluate the need for it.
The level of customization a white label product allows will decide how many clients you can use the same service provider for. For scaling your business, check if the white label company can offer a different interface and color palette for each new client.
You don’t know what new challenges will crop up when you launch a new service or product. So consider the level of after sale and dynamic field support. Apart from these two levels of support, a good white labeling company should also focus on product improvement that incorporates customer feedback.
Remember how a security breach ruined Facebook’s reputation? If your company collects data from clients, and you need to abide by data protection regulations like HIPPA or GDPR, choose a white labeling provider that has a secure server and ensures information and data security.
A reputable white label service provider will know the market well. You can see if a quick visit to their blog or website gives you access to new and amazing information.
A trial period will allow you to analyze whether or not you found the right fit. If not, you should be able to opt out of the service. Most white label service providers will give you sufficient time to get familiar with the product. You don’t want to sign on the dotted line without knowing what you’re getting into.
Look at white labeling as an extension of your brand. Don’t go to a company simply because it fits your budget. If your customers have a bad experience, you really can’t blame your service provider. Hence, it’s good to read through the star-ratings and ask around in the market before you make a decision.
It is important for your customers to be clear that the end service provider is you and not a third party. Don’t settle for a white label software solution that doesn’t allow domain or URL masking. Co-branding can be a solution but make sure that it doesn’t affect your long-term branding efforts.
Another one of the white label do’s and Don’ts is to consider onboarding. You don’t want to leave your staff clueless about the white labeled product when talking to a customer. Opt for a white labeling company that provides product training to your employees. Creating live demos with the product can help you lock in that incredible client.
There is always scope for conflict if a white labeling company sells directly to your market. Don’t go for a provider that can potentially poach your current clients. Discuss how you can include that in the contract to secure the future of your business.
The white label market can help you unravel opportunities that may seem unsustainable for your business. Use the right white labeling partner to make business expansion and brand building a smooth ride for you. For more information about white label do’s and don’ts, refer the following links:
Published on: Feb 13, 2019