How White Label Branding Can Help You Grow?
4 min read
What’s easy? Doing business the same way day after day.
But what is not that easy? Building a reputation that stands the test of time, people and competition. That’s a completely different story. It is the difference between a name and a brand.
Before we plunge into the idea of making your brand bigger and better with the help of white labeling, let’s take a minute to understand it.
Consider these two different scenarios…
This is where white label products can be like that much-needed propeller for your brand.
White label branding simply means buying a product or service manufactured by another company and branding it as your own. It could be a white label software that helps you manage social media ads or a product that helps your client track the quality of their inbound or outbound calls. Or in simpler words, even a restaurant looking for a wine to accompany their entrée. The possibilities are endless.
By buying a white label product you are essentially leveraging the expertise of the manufacturing company. This also saves you time and energy you would have to invest to build something that isn’t your core competency.
White labeling also allows you to mix and match the offerings of different vendors and optimize your services to be a perfect fit for each client. Besides allowing you to put your own name and branding on the product or service, white labeling even lets you decide your own pricing.
Wal-mart is an example of a brand that uses white or private labeling to have a wide product range. For a retailer of their size, to produce every commodity under their in-house label can be far away from a practical approach. But in order to stay a leading brand, they need to meet the changing demands of their buyers.
But there’s always the option to use other vendors’ services and co-brand instead of choosing white label products.
In the white label vs co-branded debate, an agency needs to consider a multitude of factors. You may feel comfortable as the risk is spread between two brands rather than one, but so is the success. Opt for white label products if you are keen on building your own brand because there is the ever-present fear that a client may not associate a co-branded product or service to your brand.
Let’s dive into how you can strengthen your brand using white label products or services –
The first step towards being known in the market is to have evangelists who can swear by the quality and range of services you offer. Your current client list is loaded with potential evangelists. To have such a loyal following, you need to have the right solution at the right time. If you have a service that can be improved by adding another service, it makes sense to bundle them and offer both. Become a brand that is a one-stop solution for problems related to your agency’s core offering, simply by buying white label products or services.
The survival of an entrepreneur or a new business majorly depends on how quickly they are able to learn from mistakes, make a profit and scale their business. Since you will have the option to choose from a host of experts, you can gain ground by speeding up your learning curve with their help.
You built an empire based on that one thing you’re really good at – your core competency. Competition ensures that you add more value to each offer, beyond your core competency. Instead of building new competencies every quarter, find white label products that can help you do that. You can get a refined product that has gone through beta testing, revisions, and fine tuning without having to invest in the infrastructure or required technology.
A brand management company without social media expertise could simply subscribe to a white label solution to step in and take charge. This approach also give agencies the chance to figure out how essential the offerings really are to their business.
In a dynamic market, having a white label product strategy in place can be one of the best ideas for creating instant new revenue streams. Nearly every technical function of an agency has a white label product. It’s easy to create the right mix of offerings for your agency.
Plenty of white label companies will provide you with great after-sales service, bug fixes, updates and even refund the cost if something goes wrong. This eliminates the pressure of taking a risk or having a new team in place.
Making every day at work increasingly productive is not the only challenge, keeping it simple can be equally tough. The small cost you pay towards a white-label product can go a long way in simplifying work life while at the same time widening horizons.
We love to help! And here’s a resource to make sure you have a perfect white label platform. Download this free White Label Checklist.
Originally published on Jan 14, 2019