B2B Social Media
There is no doubt that B2B social media is influencing the success rate of companies today just as it has for the last decade.
Creating impressive company profiles is second nature to expert social media marketers as is running Social Media Campaigns. You may not be a B2B social media expert, yet the fact is Social Media Campaigns are mandatory to winning the marketing strategy game. It’s obvious that B2C companies need Social Media Marketing, but is social media important for B2B companies.
Target audiences have vastly different purchasing patterns for B2C and B2B companies. B2B customers need detailed information, hand holding, and confidence building throughout the purchasing process, even for a single purchase. A good B2B media strategy will help satisfy those needs.
Social media can augment and support both sales and marketing by doing the following:
- Be an information resource
- Provide 24/7 access to information
- Build the company’s brand image
- Be transparent in a more casual environment which builds trust
- Accelerate the sale
B2B customers look at your entire web presence. You can’t tell them to just look at your fancy landing page. They go where ever they want, and often that’s LinkedIn, Facebook, and Twitter. The numbers prove it.
You will be surprised by the stats:
Your entire web presence is critical. Customers will be left wanting and even deserted if your company has a weak social media presence. Everything you do presents an impression and shapes how consumers view your company and products. What are you showcasing? What does your social media presence say about you?
Though social media may not immediately generate sales for B2B companies, a successful B2B social media campaign will ensure that you develop a long-term relationship with your target consumers.
Confused where to start with B2B Social Media?
Let the experts help you. Please read our latest blog where you’ll learn the Top 5 Things for Brilliant B2B Social Media.