What is White Label? Get the Agency Party Started
4 min read
Are you an entrepreneur who builds tailored solutions from scratch? Do you try to fix all the problems your business faces yourself? I can relate. And it’s almost always harder than I think to create a home-made solution. To be honest, quick-fixes often end with long-lasting frustrations.
It doesn’t have to be this way. How can you tackle issues that are outside your core competency? The answer is by implementing white label products.
White label branding is a manufacturing and marketing practice that can also be called private label. Under this practice, a product or service is manufactured by one company and sold to another. The second company purchases the product or service without branding.
Then the second company brands the product to make it appear like it’s their own. The packaging has the second company’s logo, coloring, and branding. So when the end user uses or buys the products, they have no idea that the original manufacturer was involved.
Every grocery store white labels packaged foods that were manufactured by someone else and sold as a store brand.
The premise behind the white label is that manufacturers can produce products better and faster than resellers can. Companies that offer white label leverage their expertise, economies of scale, facilities, business relationships, and distribution channels.
Companies that resell white label products extend their brands easily and quickly.
It would be crazy to think of grocery stores producing everything on their shelves. This is inefficient and much more expensive.
For the same reasons, it is crazy for agencies to produce all their own products. Imagine developing your own graphics programs? It’s nuts.
Agencies are busy doing a thousand other things. However, agencies need to prove value constantly and offer unique customer benefits.
White label products are ideal for agencies to differentiate themselves while saving massive amounts of time. No wonder white labeling is so popular with agencies.
If I haven’t convinced you to white label yet, let me present five benefits of reselling white label products.
Every customer has a target to achieve. Their problems need solutions, and so, they have chosen you. If you aren’t swift enough, clients are going to move on.
“The longer you wait, the harder it is to produce outstanding customer service.”
– William H. Davidow
And adopting a white label solution not only can accelerate your responsiveness but also meet your customers demands. It could take you months or years to provide every solution for your customer needs.
Instead of letting your customer leave you for a provider that can meet this need, you can instantly deliver a white label solution.
Beyond meeting a need, a white label option can exceed client expectations.
This brings us to the celebration. Our jobs change when we think we’re hosting a party. Start every day with this attitude, and you really will have something to celebrate.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
– Jeff Bezos
White label solutions offer tons of product options for your business. You just have to analyze what best suits your business needs. Let the white label provider worry about the details. You reap the benefits while the third-party providers take care of everything else: market research, architecture, design, testing, hiring the team to build it, ongoing support, updates, and best practices.
Also, if something goes wrong with the product or a client complains, most providers will take responsibility and instantly work to rectify the problem. It’s up to you to choose dependable support. So you need to make sure that the white label provider has an excellent response time and troubleshooting. Let the experts handle the pressure.
In today’s fast-moving, technologically advanced world chances are an organization is working to solve many of the problems you have. If an issue is outside your business’s core competency, look elsewhere. Don’t stretch your resources when you don’t need to.
White labeling solutions allow you to focus on your business’s core competency and do what you do best. If the third-party developers have the expertise to make a product better than you can, why would you not take advantage of that? Just pay them for the white label privilege and savor the ease of giving your brand name to their quality work.
If your agency or business demands that you offer multiple products and services, consider using third-parties. Investing in white labels to meet these demands instantly escalates your brand. It’s certainly quicker for you to get to market. And you immediately impress your clients with a new offering.
Dear entrepreneurs, we know that because you’re an entrepreneur you’re inclined to build your own product from scratch. But, remember, developing a solution from scratch is undoubtedly going to take an extensive amount of finance, abundant human resources and of course, considerable time. Your time is limited. Do not waste it developing something others have already developed. Build what you know from your core competency base and use others core competencies as a white label.
White labeling gives you the privilege of providing your clients with excellent products developed by third-parties but under your name and brand.
For agencies who want to have a customizable white label solution for phone calls, Convirza offers agency marketers powerful features that allow them to
Originally published on Feb 6, 2018.