Of all the useful things said on business phone calls, this might be the most significant.
Conversation Analytics can extract a wide variety of indicators from calls and one of them is A Commitment to Buy.
While a good deal of call content can provide important metrics for businesses, the ability to determine if a caller made a purchase or commitment to buy something on the call is exceptionally valuable.
The indicator can be extracted from calls to provide this specific phone metric on a large scale. In order to pull this data, Conversation Analytics evaluates nearly 1000 keyword and phrase combinations on each phone call to establish if the caller made a commitment to buy. A few of these keywords/phrases include:
– Send you contract/fax/email/mail/sign/he sign/get contract signed/sign contract/ send it back
– Trying to order online/get it ordered/reserve/book/make reservation – welcome letter/ welcome email/ welcome packet
– Confirmation number/ confirmation email
This is only a small sample of the type of content that is analyzed to determine a commitment to buy. All of these words and phrases are evaluated in the proper context by Conversation Analytics to confirm that the caller committed to buy something with incredible accuracy.
This is powerful data for any business.