What Is Mobile Marketing? 5 Reasons You Can’t Ignore It
4 min read
Do you remember the days when you ran to answer the landline phone?
Thanks to technology those days are long gone. Now, mobile phones are a necessity not just a convenience. They have not only replaced the landline phone but, in some cases, also your computers.
Today, people interact in ways they never had before. Mobile technology is changing human nature. Mobile phones help you to not only track your calories but also to know what’s happening continents away.
It’s likely that more than half the people reading this blog are doing so on mobile devices. Am I right?
The era of mobile has already arrived. So it makes sense that most businesses feel mobile marketing is key to their success.
Mobile not only enables marketers to reach larger audiences but also makes the approach in real-time and keeps it personal.
Are you sure you are not falling behind because you are ignoring mobile marketing?
Mobile marketing is the art of attracting mobile users to your business. This marketing tactic is focused on marketing a business on handheld devices using mobile-based schemes such as SMS, MMS, mobile applications, mobile websites, voice-calls, and many others.
Mobile marketing involves research to understand mobile users’ personality. Based on this research, marketers design their platforms. Mobile marketing encompasses strategies tailored to reach and engage with mobile audiences. Also, marketers can ensure that people are regularly receiving emails, SMS, MMS, and other modes of advertisement in order to get connected with you.
Mobile marketing is something we can’t ignore. It almost seems silly to explain why mobile marketing is important. People are glued to their smartphone screens. Every day half the population accesses the internet through their smartphone rather than on a laptop or a desktop.
We love our mobile because we can get in touch with the world anywhere and anytime. I personally love shopping on my mobile and as a marketer, I always remember that smartphone click-to-calls are priceless!
If these points aren’t enough to convince you to pursue mobile marketing, here are a few more.
People are looking at mobile screens more than ever.
Mobile users provide us with ample opportunities. Our job is to hold their attention and get them discussing our products.
The audience is there. All you need to do is to be available when they need you. Get this right and you can offer the customer experience they crave.
Emails read on smartphones have considerably higher open rate than any other digital platforms. Remember this and customize your messages to attract potential customers. Spend the time to create persuasive content that gives SMS readers a reason to further explore your products or services. Though emails may not perform better than SMS, it definitely performs better Social Media. Check out interesting email marketing statistics here.
Like most of the marketing techniques today, mobile marketing also follows the rule of permission marketing.
Permission marketing means the user has control over receiving, viewing, refusing or blocking marketing efforts by businesses. Mobile friendly marketing can be highly customized and perfectly satisfy users’ experiences.
Also, did you know your site will rank higher in Google search if your website is mobile friendly?
Mobile phones and tablets are becoming more and more popular tools for communication in every demographic. They are smaller, lighter, affordable and handier than computers and laptops.
Production companies are also responding to customer demands and growing faster, more powerful and low-priced mobile devices. This progress means that marketers have a golden chance to put their marketing messages into the hands of their target audience.
And mobile enables marketers and advertisers to reach a much broader audience then they could with other marketing techniques.
Companies always try to get closer to their customers. This isn’t easy to execute from a computer screen.
Mobile devices are different. They’re personal accessories that people carry with them at all times. Mobile is the first thing they go to for a solution.
There is hardly anything you do without your phone.
Mobile phones can help you understand your customers in and out. You cannot get the same information using any other media or device.
If you know your customers, converting viewers into paying customers is easier.
Digital marketing is constantly developing, and mobile marketing plays an important role in that strategy. The move toward mobile devices is a trend that will continue to progress. Businesses need to assure they have an integrated mobile marketing plan to connect with their digital customers.
Mobile marketing is here to stay, and research projects that the growth is not stopping any time soon. Are you ready to grow with mobile marketing? If yes, watch our webinar with Bob Bentz of Relevance Raises Response.
Published on: Sep 14, 2018
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