What Is Email Marketing?
2.5 min read
There hardly exists any email user today who hasn’t seen and read email marketing. It’s everywhere!
Email marketing targets people with email messages about product features, promotional offers, or free coupons. When you see this type of communication, you can be sure that you’re part of some organization’s email marketing campaigns.
With the number of emails filling your inbox, you probably are a first-hand witness that email is a back-in-vogue marketing strategy.
We have gone a step further and compiled some facts to confirm the importance of email marketing.
According to Radicati’s 2016 Email Statistics report, email will be used by 3 billion people by 2020. That’s almost half of the world’s population. (Source)
It won’t be wrong to say that email is still one of the most popular modes of communication.
It is even better than Facebook because according to Forrester,
People are twice as likely to sign up for your email list as they are to interact with you on Facebook. (Source)
Email users are accustomed to interacting with messages. Readers are well-trained to perform some requested action:
Hence, the nature of email itself is transactional. It can be effectively used to direct traffic to your website or directly to your pricing page. Email marketing is an extension of online marketing.
‘Email marketing is an act of sending commercial messages to typically a group of people or prospects using emails.’
Email marketing is a push delivery model that helps businesses keep their clients informed and educated. Of course, content should center around targeted email readers. It’s essential to serve subscribers and focus on the value of your products and services.
Email marketing is used for two primary reasons:
Plus, low cost and simplicity of process are the two principal advantages of email marketing. It is inexpensive compared to most of the other marketing tools. Also, emailing is simple thanks to automated email delivery tools. More on this later.
There is no doubt; email is here to stay. It is a hoax that email is about to die. Here’s more proof:
269 billion emails are sent out every single day. (Source)
With this amount of competition around, we know it is difficult to impress viewers. That’s the reason we are here! So relax and remember that email is like the tip of the spear. If you use it skillfully, you will surely get the bull’s eye.
To know more about emails and email marketing campaigns, have a look at the following blogs:
Email might seem like an outdated way of communication, but for those marketers who are in the know, email marketing is the most personalized way of connecting with customers and prospects. If used thoughtfully, it can help you build brand loyalty and trust. It is a medium which can be used to develop healthy relationships with both your prospects and your oldest customers.
We have more to say about email marketing. Please check back for our next article on the importance and the top 5 benefits of email marketing.
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Until then, happy marketing to you!