What Is Content Repurposing? The Great Benefits
3 min read
If you ask Emma to chose a super-power, she would ask for the ability to never ever run out of blog ideas.
Let’s be honest, coming up with unique blog topics is tougher than it seems. I was tackling with the same daunting feeling before I was introduced to the concept of repurposing old content.
Repurposing content is just taking your current content (blog content or visual content) and editing it to fit the requirements of different styles of learning. It is the technique of reusing old content in new forms.
For example, you must have written several outstanding blog posts for your website. And these posts have worked pretty well, attracting many visitors to your site.
You choose such posts and edit them to create an ebook, user guide, infographic, videos, or podcasts.
This is repurposing content: taking something you’ve already created and giving it a new life.
One of the best things about reusing content is that you can reach new people.
Everyone has certain choices when it comes to consuming content online. Few people like to read while others prefer to listen. Some prefer handouts to learn a new skill while others want to read a step-by-step guide with examples.
By repurposing your content in various forms you can reach the people who may not be interested in reading a blog post, but, may listen to a podcast you created using the same blog post content.
By recycling your content, you’ll create a way to use the same keywords again. Reuse content through all platforms. This will boost your search engine rank for those keywords and make you more of an expert on that subject.
Also, search engines like Google favor websites they can trust. Therefore, the more pages you have with quality information, the easier they can identify you as a trustworthy source of information on the subject.
Depending on how long you’ve been in business, you may have numerous archived content. As a smart marketer, you will want your content to keep working for you year after year.
However, older content loses relevance. Statistics become outdated. Examples based on trends of that period also lose relevance. Therefore, revisit old content and give it a makeover.
Replace old content with new information. Change or update the images that have become unnecessary.
Furthermore, you can also update the publishing date. Therefore, it appears under recently published blogs but the readers know that they are reading an updated version of an old post.
Organic reach is becoming extremely difficult, particularly for new businesses. The Internet is overfilled with content and you have to work hard to get eyeballs on your content each time you publish.
If you repurpose content, you can improve its potential organic reach. As it will be hosted on various pages of your website and different platforms, you have more chances to show up in search engines and social feeds.
Certainly, you must make sure that each version of your content is helpful to the consumer. Just because you’ve decided to repurpose content doesn’t mean that you shouldn’t give much attention as you gave initially.
Creating content can be time-consuming. The procedure to generate new content every day or week can become a burden. Rather, concentrate on the content you already have and how you can grow it.
If you plan to write several 1000-word blogs every week, it’s pretty sure that you’ll run out of ideas. Instead, try to get more benefit out of every piece of content you produce.
Repurposing blogs into videos, podcasts, and social media posts save your time and get more value from each piece.
Repurposing content is easy and swift to create as there are specific parts like images, quotes or stats that need to be changed. You just need to add new information or present it in a new angle. You don’t have to renew the whole thing.
Recycling isn’t just about the green bin, it’s also about the content. The best content to recycle is evergreen content. Repurposing content is the best way to make the most out of your content marketing efforts. It is fast, powerful, and even fun, therefore add it to your content strategy today!