The impact of mobile on B2C marketing is immediately apparent — but how has it changed the B2B space?
According to a recent Millward Brown study, B2B search queries via mobile devices have TRIPLED in the last two years.
This data really goes against the belief that mobile usage has had little to no effect on the B2B buying process. So the question is, how can we tailor our marketing to connect with these prospects?
In the video below, Google Director Richard Robinson, highlights some of the study’s findings and explains how mobile and video are transforming the B2B buying process.