Are You Missing These Ways to Use Emotions to Sell?
3 min read
In today’s ever-changing world of marketing, business tactics and advertising, there is one thing that has remained unchanged: ways to use emotions to sell.
Missing out on this very primary tactic have had enormous repercussions for the most prominent players in the past, and the tale continues today too. Behavioral economics tells us that instead of scrutinizing over cost and benefits, we make significant decisions based on emotions.
How do you use this simple human psychology to maximize your profits?
Read on to know how to create an emotional connection with customers and set sales digits running.
Every successful purchasing decision is an intricate interplay of emotional selling techniques. As sellers, you need to market not only your product but also sell the feeling, the lifestyle that comes with it.
You need to learn not only the needs of your customers but understand your potential buyer’s motivation behind making a purchase. If you don’t know how to touch your buyer’s heart, you stand the grave risk of diminishing sales. Brands with a strong emotional connection know the tricks to manipulate six extreme emotions to strike the hot iron: greed, fear, envy, pride, shame, and altruism.
“If I make a decision now, I’ll be rewarded.”
Isn’t this mentality a major driving force behind a lot of our decisions? And remember, greed isn’t a bad emotion as it is always considered. Our want, our zest, and zeal lead us to achieve our goals, money, rewards, and promotions, don’t they? To tap into ‘greed’:
“If I don’t make a decision now, I’ll miss out.”
Fear is a powerful catalyst in any decision making. The fear of missing out on profitable deals makes customers jump at them. You just need to use proper techniques-
“If I don’t make a decision now, my competition will win.”
Jealousy can be channelized positively too. How? A spirit of getting better than others can be an emotional branding strategy and is one of the envious ways to use emotions to sell.
“If I make a decision now, I will look smart.”
People attach a lot more personal value with their brand than you might think. Thus, working around your customer’s pride is a crucial part of emotional sales training.
“If I don’t make a decision now, I will look stupid.”
Remember to tread carefully here. Even though no-one wants to feel ashamed, if appropriately used, shame can be a powerful emotional marketing tool.
“If I make a decision now, it will help other people.”
One of the most critical emotional buying triggers is evoking the altruist in your buyers. Show your customers that they’re making a morally responsible choice.
Emotional connection with customers can be hugely successful. The six ways to use emotions to sell are powerful when combined with the right phrases and understanding of your buyers’ psyche. Find the most powerful marketing words to attract customers from your business domain.
Factors that motivate customers to buy your service extend well beyond rational, calculated considerations. It’s an appeal to the core beliefs of your customers. It’s our emotions which drive decision making. Thus, emotional selling is something you need to master, (or your competitors might rush ahead of you!)