Welcome to the Era of Video Marketing! (Get a Free Bonus)
How impatient are you as a viewer?
I’m pretty awful. When a banner ad is dim or when any other form of promotional text just babbles on, I soon lose interest and stop reading.
The basic, most common business presentations seem boring these days. Nobody wants to sit and stare at the screen, slide after slide, while a corporate looking person rambles about his business ideas.
It may not come as a surprise to you that,
The average person gets distracted in 8 seconds, though a mere 2.8 seconds is enough to distract some people. (Source)
With such short attention spans, presentations are sure to be a flop.
It is videos or to be specific, 6 seconds videos that are a trend these days. And we’re here today to share with you how best to use them.
Well, they already are.
Google (partnered by You-Tube) introduced 6-second format of ads at the Sundance Film Festival and has been challenging agencies to see if they can survive the 6-second ad format. That was a huge hit.
Facebook is bang-on with its 6-second ad game.
Fox has become the first broadcast network to sign on the format.
You-Tube has written the rules of this game.
With tools like Facebook Live, Instagram and Snapchat stories, videos have become a powerful form of communication.
If you’re already convinced videos to have magical attractive powers, let the following stats inspire you to start shooting today!
Videos help you easily connect with consumers who are more likely to buy a product after viewing the video. They also help consumers to connect with your products and brand. Videos make your products a lot easier to understand. The efforts that go in to create a video showcase that you are serious about your goals. Let’s join forces and start capturing your audience’s attention.
Here are the different types of promotional videos trending these days:
Explainer videos are designed to effectively convey the central idea of your product or services. Videos make you look more human and less like business-minded machines. In short, it more of an information and less of an ad or a sales pitch.
The best explainer videos have simple introductions of products or services. They precisely explain what problems the product or services will solve.
These videos will make your followers connect with your brand emotionally like no other form of promotional activities. The fact that you’re sharing something personal with them, helps them connect with you.
That is what ‘behind-the-scene’ videos are all about. You can shoot these videos right before a launch or a campaign or before a promotion goes live. You can capture the excitement, anxiety and last moment check-listing broadcast them to your followers and experience a striking hike in the engagement rate.
‘Behind-the-scene’ videos can humanize your campaigns and showcase your office cultures in a positive way.
You can conduct live Q&A sessions with a variety of audiences. Organize these sessions for your investors, your existing customers to inform them about a new feature, or an upcoming offer, or for a new audience to put forth the first-time buyer’s offers.
Live streaming videos can also be about an ongoing event or the conference that you’ve organized or are attending.
Pitch videos require a solid voice, a strong vision, and a storyline. Videos that follow this model help viewers instantly connect with you and your brand.
Using a video instead of a presentation to pitch your business’s big idea helps showcase what makes you great and helps you stand-out from competitors. Let your video do all the talking and clear your viewers’ doubts. It is a one of a kind tool to instantly capture attention and say more in less time as they build confidence in your and your company. The best pitch videos are short with a clear, concise and consistent message.
Where a live streaming video can talk about a new feature added to your product or services, a product descriptive video, as the name suggests, can talk to products or services more comprehensively. This video type can function as a user guide for your product.
It cannot be denied that every excellent product has an exceptional story behind it. You need to identify the selling points of this story and transform them into a compelling video. Create a 30 seconds preview of the app store as well. This video can be used in multiple ways. You can share with on social media. You can email it to your buyers and earn some goodwill. You can also embed it on your landing pages and leave a long-lasting impact on your visitors’ minds.
Embedding your product descriptive video to your landing pages is smart but creating a video specific to the theme of your landing page is perfect. This video can be as long as two to three minutes. It must introduce, explain and advertise your company in simple words.
This will undoubtedly demonstrate that you’ve invested time in explaining your company or business. Surprisingly, it also adds a touch of professionalism.
Marketing is a set of continuous tests. You have to keep experimenting with not only your methods but also your content. It is said that 6-second video ads are not just a trend but an era of video marketing. Video marketing must be celebrated. This is going to be one of the most impacting practices in the history of marketing.
And since we have joined forces, here is a free bonus for you.
We conducted a webinar- “Amplify Your Video Marketing Efforts” which sheds light on the effective methods to use video and supplement your marketing. Alex Schofield of Wistia explained how Wistia uses video through customer stories and demos. Don’t miss the techniques he shares.
Happy video making to you!