Video Content Marketing: The New Conversion Champ
4 min read
What can we always count on to be permanent?
Change! Very few things are permanent. You will almost always be right if you bet on change.
And what helps you survive never-ending changes? Experts advise that we need to adapt and embrace change as fast as we can.
As a marketer, we see many changes and developments. The birth of digital completely turned our worlds around. How are we adapting to the remarkable changes digital continuously brings?
As smartphones become better and more prevalent, people use their desktops and laptops less and less. They are choosing their mobile phones and tablets to search the web, social media, and email.
Content marketing has changed also. Nowadays, content only succeeds if it provides what customers want and how they want it.
Quality content has always been a successful method to attract your audience and brilliantly market your brand. A few years back, writing a great blog was sufficient. But today, people are growing impatient. People need more. Here’s the proof.
According to research published on Lunarpages, for every 1 second delay in page load speed, companies suffered a reduction in customer satisfaction of 16%, page views reduced by 11% and conversion rates went down by 7%.
Black and white text doesn’t grab attention anymore either. They need content that is visually impactful.
In this fast-moving environment, with dwindling attention time and busy schedules, video marketing is the hottest new trend in marketing.
Video marketing is not what it used to be a few years ago. Today, the time span for videos can be as little as 6 seconds. Videos have many purposes. They can sell your product and also, benefit you in the long run by creating a positive brand image. Video content marketing helps you stand out from the competition.
Video marketing involves engaging imagery to advertise a brand and convert the target audience. It’s not limited to YouTube or shooting a TV advertisement. It covers various formats and strategies.
For example, there are:
The focus and target of videos are to generate success for your business.
Here are a few reasons why each organization must include video in their content marketing plan. Here is a video by Convirza about Conversation Analytics® that simplifies a complicated concept- Call analytics automation.
To know about a few tactics to improve your video marketing efforts, listen to the webinar- Amplify your video marketing efforts here.
Using video in content marketing will definitely improve your SEO. Search engines such as Google, always like rich media. This, of course, includes videos.
Another part that plays an influential role in achieving success is that Google owns YouTube. So it’s no surprise that Google pushes videos regularly.
Analytics prove that business decision-makers visit websites after watching branded videos. Quality video marketing definitely can enhance your site’s SEO and drive people to your website.
By adding video to your landing pages, website and discount offers, it’s simple to boost your company’s SEO value and increase your click-through rates.
Video converts more customers. With video content marketing, you can get more people to subscribe to your newsletter and consider your latest product. You can easily create a need for your product in your customer’s mind that never even existed before.
When compared to other forms of content, video content can give your potential customers the required push to consider you as their solution provider.
Another advantage is that quality videos are not simple to produce. It can take a while before your competitors catch up with you. Video marketing gives you an edge over the competition.
Trust is the basis of conversions and marketing. But building trust should be a target on its own. It won’t be an exaggeration if I state that the entire idea of content marketing is based on trust and developing long-term relationships. Stop selling and let the customers come to you by publishing intriguing and refreshing information.
Video content does everything. It will engage the viewers and excite emotions. And when we talk about the best people in the audience, YouTubers have become the most likely social media figures to publicize your brand. So, if you are serious about content marketing, you need to be serious about videos, too.
Nowadays, one of the most essential thing for driving the digital marketing world is a responsive design. When your content doesn’t act well on a particular machine, device or browser system, you may lose traffic and experience reduced conversions as a result. However, luckily, video content is suitable for utilization on all devices, varying from computers to mobile phones to tablets and others.
Are you introducing a new product or a service?
➤ Make a video to demonstrate how it works.
Are you trying to explain a tough concept?
➤ Create animated videos. It can bring concepts to life in a way that no text can.
Are you launching a new feature?
➤ Post a live video of the publishing process.
If you wonder which videos are getting the best results, think about how many animated videos you’ve seen. Monotonous talking heads are not sufficient anymore. Animated videos are the best mixture of entertainment, reminiscence, and clarity.
Video content marketing is becoming more and more inexpensive to produce and far-reaching in its applications. Videos can work for many audiences in cultures across the globe.
To conclude, video marketing is the future. It is the heart of the new-age marketing. (At least it is one of the hottest strategies right now. But we’ll let you know when that changes.)
Published on: Sep 20, 2018
