Vanity Numbers Are Unforgettable, That’s What They Are
Usually, it’s not good to be vain. But we fully encourage vanity numbers and custom phone numbers. Here’s why.
It’s basically another way of saying unbeatable marketing strategy. Vanity numbers are special alphanumeric combinations that are used in place of traditional phone numbers. These combinations transpose into words, which makes them super simple to remember. Here are some examples:
1-800-DENTIST, 1-888-88-CALLS, or 1-800-NEW-BABY.
Custom phone numbers may also be number combinations that are repetitive and easy to remember. For instance, it’s easy to remember these phone numbers:
1-800-200-2000 or 1-888-888-8000.
As you can see, they are personal and customizable; you get to pick what your vanity number says. Usually, custom phone numbers start with the toll-free prefix 1-800, but local vanity numbers may also be available. These memorable words or sayings help customers to remember your phone number, even if they only hear it once. Often, these numbers also help consumers to know what your company does by explaining your product or service. Vanity numbers are brilliant because they work to build your brand, make you look professional, and significantly increase your inbound call rate.
Probably. Vanity numbers can help any company increase their inbound lead activity and call rate. But these numbers work especially well for companies that do a lot of business over the phone. If you rely on phone traffic to make sales, then why not get that traffic amped up and coming to you? Custom phone numbers are also a great option for businesses that operate across the nation because having one number simplifies your marketing strategy and costs.
Additionally, if you advertise using billboards, you’ve got to have a vanity number; a normal number on that sign will do you no good. Heck, any type of advertisement, online or print, is enhanced with vanity numbers because your company becomes virtually impossible to forget. So, if you want to stand out from your competition, then yes, you need a vanity number.
A vanity number is a simple way to help customers remember who you are, what you do, and how they can get in touch with you. The payout from these numbers is huge. Consumers see so many ads a day that they often instantly forgot all those ads. In fact, Jay Walker-Smith, President of the marketing firm Yankelovich, Inc, estimates that we see about 5,000 advertisements a day. But an unforgettable phone number can help you stand out. You’ll look professional, unique, and super savvy.
“It’s a non-stop blitz of advertising messages. Everywhere we turn we’re saturated with advertising messages trying to get our attention.”
Besides, when a customer can easily remember your phone number, then picking up the phone becomes that much easier. Anything you can do to make calling easy will increase the number of calls you get. Data supports the effectiveness of vanity numbers. Vanity numbers increase consumer recall rates of your phone number by 75%, and they can increase your inbound calls by as much as 50%.
In the end, more calls lead to more sales. Customers that come to you are much more likely to buy your product or service than those you might reach through an online ad or email campaign. These customers are highly interested in your product and may just need a few questions answered before they make their purchase. If you want this hot market banging down your door, then you’ve got to make sure they call you before your competition, and a vanity number is a great way to ensure that’s what happens.
If you are interested in getting a vanity number, then contact us at Convirza today. You’ll remember to make this phone call because our vanity number just happens to be 1-866-8VANITY. One of our account managers will work with you to design the perfect, memorable, and unique vanity number that will have you standing out in no time.
And on that note, when you use vanity numbers…
“You are unforgettable in every way
And forever more, that’s how you’ll stay!”