Valentine’s Day Special: 5 Reasons Marketers Love Call Tracking
Valentine’s Day is upon us.
Husbands are scrambling for last minute gift ideas that are simultaneously thoughtful and non-tacky. School children are crafting the perfect phrases to write on their GI Joe Valentines–phrases that will tell your school-yard crush that you like her, but not too much.
It is on this special day that we should reflect on ways marketers LOVE call tracking with a deep, passionate and pure love.
NFL Hall of Famer Jerry Rice once said that fear is what kept him motivated. It wasn’t his love of the game. It wasn’t his obsession with winning. It wasn’t his teammates or his gigantic contracts. Nope. When the nights grew long or the days grew hot, the only thing that motivated him to keep working was fear–a deep, powerful fear–fear of failure.
Deep down every marketer has a driving fear that they will not be able to prove their ROI. They have a fear that their boss won’t see return-on-investment. Marketing firms have a fear that their clients won’t see a return-on-investment.
Call tracking allows you to prove ROI. It allows you to track how many phone calls–precisely–your marketing channels are producing. You can measure an accurate CPL. And, more importantly, you can measure an accurate CPA.
Call tracking allows marketers to prove ROI. That is at the core of why marketers love call tracking.
Our clients say that call tracking saves them HUGE amounts of money on marketing. This ranges from hundreds of dollars to tens of thousands of dollars a month.
I don’t know about you, but I love anything that saves me money. ANYTHING.
We have several clients who have reallocated their entire marketing budgets because of the data provided to them by call tracking. It has saved them money and allowed them to spend their money more wisely.
They love call tracking because of it.
I love things that are easy. You love things that are easy. Call tracking is easy. All you need to do is market with a new phone number. That’s it. Starting marketing with a call tracking phone number provided by Convirza and you have implemented call tracking.
I’m in love.
Marketers love data. Call tracking solutions, like Convirza, provide a plethora of simple to read, easy-to-access reports that give useful data—and, let’s be honest, data that is just plain cool.
I don’t know about you, but I love anything that is easy-to-access and simple to read.
If there is one thing more important than proving ROI to marketers, it is attributing accounts to specific marketing activities. They are sort of the same thing, but also sort of not.
Marketers MUST be able to attribute new accounts, new customers and new leads to specific marketing activities and channels. Being about to do this on an as-you-go basis saves frustrating research at the end of a quarter or the end of the year.
We’ve all been there. The year is over and you need to attribute each new account. Well without call tracking you spend two weeks searching through 4 different systems trying to determine how someone found you.
This is no good.
Marketers love call tracking because it allows them to finally attribute leads and accounts with precision.