User login   (888) 778-0626   GET FREE TRIAL
  • Features
    • Phone Numbers
      • Tracking Numbers
      • Local Phone Numbers
      • Toll Free Numbers
      • 800 Numbers
      • Vanity Number
      • Dynamic Number Insertion
    • Reporting
      • Call Reports
      • Call Reporting
      • Marketing Dashboards
      • Business Intelligence Tools
    • Conversation Analytics
      • Conversation Analytics
      • Speech Recognition
      • Missed Opportunity
      • Call Metrics
      • Marketing Automation
      • Call Actions
    • Call Management
      • Call Recording
      • Caller Privacy
      • Bid Management Automation
      • White Label Call Tracking
      • Integrations
    • Call Routing
      • Call Routing
      • Number Set Up
      • Interactive Voice Response
      • Geo Routing
      • Outbound Call Tracking
      • Whisper Messages
      • Instant Insights
      • Spam-Guard
  • Tracking Numbers
  • Call Tracking
  • Pricing
  • Blog
  • Support

Valentine’s Day Special: 5 Reasons Marketers Love Call Tracking

Stacy Wells02/14/2017

Valentine’s Day Special: 5 Reasons Marketers Love Call Tracking

Valentine’s Day is upon us.

Husbands are scrambling for last minute gift ideas that are simultaneously thoughtful and non-tacky. School children are crafting the perfect phrases to write on their GI Joe Valentines–phrases that will tell your school-yard crush that you like her, but not too much.

It is on this special day that we should reflect on ways marketers LOVE call tracking with a deep, passionate and pure love.

5 Reasons Data-Driven Marketers Love Call Tracking

1) Because Call Tracking Helps them Prove ROI

NFL Hall of Famer Jerry Rice once said that fear is what kept him motivated. It wasn’t his love of the game. It wasn’t his obsession with winning. It wasn’t his teammates or his gigantic contracts. Nope. When the nights grew long or the days grew hot, the only thing that motivated him to keep working was fear–a deep, powerful fear–fear of failure.

Deep down every marketer has a driving fear that they will not be able to prove their ROI. They have a fear that their boss won’t see return-on-investment. Marketing firms have a fear that their clients won’t see a return-on-investment.

Call tracking allows you to prove ROI. It allows you to track how many phone calls–precisely–your marketing channels are producing. You can measure an accurate CPL. And, more importantly, you can measure an accurate CPA.

Call tracking allows marketers to prove ROI. That is at the core of why marketers love call tracking.

2) Because it Saves them Money

Our clients say that call tracking saves them HUGE amounts of money on marketing. This ranges from hundreds of dollars to tens of thousands of dollars a month.

I don’t know about you, but I love anything that saves me money. ANYTHING.

We have several clients who have reallocated their entire marketing budgets because of the data provided to them by call tracking. It has saved them money and allowed them to spend their money more wisely.

They love call tracking because of it.

3) Because it is Easy to Implement

I love things that are easy. You love things that are easy. Call tracking is easy. All you need to do is market with a new phone number. That’s it. Starting marketing with a call tracking phone number provided by Convirza and you have implemented call tracking.

I’m in love.

4) Because of the Awesome Reports

Marketers love data. Call tracking solutions, like Convirza, provide a plethora of simple to read, easy-to-access reports that give useful data—and, let’s be honest, data that is just plain cool.

I don’t know about you, but I love anything that is easy-to-access and simple to read.

5) Because you can Finally Attribute Leads and Accounts

If there is one thing more important than proving ROI to marketers, it is attributing accounts to specific marketing activities. They are sort of the same thing, but also sort of not.

Marketers MUST be able to attribute new accounts, new customers and new leads to specific marketing activities and channels. Being about to do this on an as-you-go basis saves frustrating research at the end of a quarter or the end of the year.

We’ve all been there. The year is over and you need to attribute each new account. Well without call tracking you spend two weeks searching through 4 different systems trying to determine how someone found you.

This is no good.

Marketers love call tracking because it allows them to finally attribute leads and accounts with precision.

without a call tracking system you're unlucky

Previous post Dynamic Phone Numbers: Key Ingredient for the Marketer’s Secret Sauce Next post Using Dynamic Number Insertion (DNI) – Who, What, Why?


CALL TRACKING TOOLS

  • Phone Numbers
  • Vanity Numbers
  • Call Recording
  • Conversation Analytics
  • Call Reporting

CALL RESOURCES

  • Get a Demo
  • Convirza Blog
  • White Papers
  • Industry Research
  • Knowledge Base

BLOGS

  • Be Vain With Vanity Numbers.
  • Daily, Weekly, and Monthly Social Media Marketing Checklist for 2021
  • The Amazing Advantages of Repurposing Content

STAY IN TOUCH

  • Contact Us
  • Convirza Team
  • Convirza Careers
  • Terms & Conditions
  • Privacy Policy
Facebook
Twitter
LinkedIn
YouTube
Instagram
Call Tracking Software & Marketing AnalyticsAboutBlogContact Us
© 2020 All rights reserved - Convirza